Video Archives

Seizing a Piece of the $9B Local Video Opportunity (Webinar: August 4)

Tweet A few years ago video was very hot in the local segment. It was a high-margin advertising product being sold by directory publishers and others — remember SpotRunner? That all died down as video producers went out of business or evolved (e.g., TurnHere) and local media sellers saw demand decline amid uncertain ROI. At that time video […]

David Letterman’s 33 Years on Air and TV De–con–structed

Tweet As many people know tonight was the final episode of the 33 year run of the David Letterman show. It was on NBC as Late Night with David Letterman from 1982 to 1993 and then on CBS as The Late Show with David Letterman until tonight. As I was watching clips of the opening […]

Google Killing Helpouts Learning Program

Tweet Almost exactly a year ago I wondered aloud how Helpouts was doing and whether it had any traction. My sense was “no” and that the service was languishing. I’ve always thought it was a good idea with great potential for both users and providers. But either Google didn’t push it enough to the consumer public […]

Leaving the PC Behind: VR, Wearables and the ‘Internet of Things’

Tweet I haven’t been writing a lot lately because I’ve been so busy and traveling. And some of what I’ve seen has got my head spinning — literally. At a private VC-sponsored event in Cincinnati this week, inspired by the forthcoming Place Conference (The Omnichannel Marketing Conference), I got an opportunity to wear the Oculus Rift […]

Does Google Need Help with Helpouts?

Tweet Google’s Helpouts, the company’s live, remote video tutoring and learning program, is a terrific idea — provided it doesn’t become overwhelmed by people doing a form of lead-gen. But I was led to wonder how much traction and usage it has? It only launched in November but I haven’t heard or seen much about […]

Brand Advertisers Poised to Waste Millions on the Super Bowl

Tweet Recent survey data argue more people are interested in Super Bowl ads than the game itself. According to survey findings from Venables Bell & Partners, 78% of US adults “look forward to Super Bowl commercials more than the game.” Basically the same general revelation came out of another survey from Chicago-based Lab42. There, only 28% of survey […]

Apple’s ‘Misunderstood’ Ad Is Subversive

Tweet There has been a great deal of discussion about the emotional content and impact of Apple’s new “Misunderstood” ad. The ad shows a kid who’s seemingly overly involved with his phone and not participating with an extended family visit and Xmas fun. The kid is “misunderstood” by his family and, initially, by us. We initially […]

Google Formally Launches Video Expert Network Helpouts

Tweet Two months ago I wrote about Google’s remote learning expert network Helpouts. The site has now formally launched. Google’s blog post went up last night at midnight Eastern. It’s an ambitious undertaking by Google, built on its Hangouts infrastructure. However the company is also opening Pandora’s box in a way. Helpouts are currently available […]

ReachLocal’s Audacious ClubLocal Expands to San Francisco Market

Tweet ReachLocal’s home services business unit ClubLocal is formally expanding into its second market: San Francisco. Its first market was Dallas. More cities are “coming soon.” (I wrote about ClubLocal originally in March.) ClubLocal effectively competes with a variety of home services directory and consumer review sites: Yelp, Angie’s List, HomeAdvisor, yellow pages, etc. It’s […]

Microsoft’s New Anti-Google Docs Ads

Tweet The city of Boston just said that it will be replacing Microsoft Exchange Server and Outlook with Gmail. Other municipalities have also done so, largely because of cost and IT savings over time. In addition Microsoft is feeling frustrated with the negative publicity and critiques of Windows 8. Its tablets have not sold particularly […]