User-generated content Archives

YP Dives Deeper into Transactions with GrubHub Food Delivery Deal

Tweet YP has gotten more deeply into transactions with the addition of food-ordering and delivery service GrubHub. The new capability will be available on and the YP mobile app. It complements hotel and restaurant booking already enabled in the YP app, and it’s another third party relationship intended to enhance the content and functionality […]

Will the New Foursquare Attract Usage?

Tweet I wrote a relatively broad overview of the new Foursquare mobile app at Search Engine Land. If someone held a gun to my head and said, “Do you like it — yes or no?” I’d say “yes.” The app does a nice job of being able to make very recommendations for places and specific […]

NY Hotel Threatens $500 Fine for Each Negative Wedding Party Review

Tweet Many merchants never learn. A reporter contacted me about this pretty amazing story today: “A hotel in tony Hudson, NY, has found a novel way to keep negative reviews off Yelp and other sites — fine any grousing guests.” The article goes on to explain that The Union Street Guest House will fine couples having their weddings at the inn $500 […]

YP Turns MyBook into Social Sharing Tool

Tweet YP has made its innovative MyBook personalization and favorites feature into a social sharing tool. As of today personal lists or “collections” can be shared through SMS, email, Facebook, Google+ and Twitter. Users can easily save a friend’s list/collection to their own MyBooks or share their lists in response to a question or inquiry […]

Survey Says Yelp ‘Best Quality,’ ‘Most Trustworthy’ Local Review Site

Tweet Late last night Yelp released the results of a Nielsen survey of approximately 1,000 “local review site users.” The survey results identify Yelp as the category leader according to a number of criteria such as usage frequency, quality, trust and influence. I haven’t yet had a chance to look at the full Nielsen survey […]

How Is Facebook Thinking about SMB Targeting, Segmentation?

Tweet Facebook launched its SMB roadshow in New York today: Facebook Fit. The company also announced that, globally, it had 30 million small business Pages (Business Pages) on the site. That’s up from 25 million just a few months ago — although that number includes SMBs with no offline presence. I asked Facebook in San […]

Facebook: No SMB Resellers (for Now)

Tweet StreetFight published an interview with Facebook’s Dan Levy who oversees SMB programs. The thrust of the interview focuses on the declining organic reach of Pages.  It has been controversial and some see a conspiracy to generate more ad revenue for the company.  What was more interesting to me, however, was the part of the […]

Surveys Show How Consumers Distrust, Seek to Avoid Marketers

Tweet At a minimum US consumers are ambivalent about marketing. But it’s probably more accurate to say they mostly don’t trust and try to avoid it. A recent YouGov survey finds that half of Americans distrust advertising (generally). The other half are more trusting and find ads “fairly honest or “very honest.” According to YouGov, trust […]

Survey: Facebook the Top Mobile App for Writing Local Reviews

Tweet According to the newly published “Local Mobile Trends Study” from the Local Search Association (conducted by Thrive Analytics) Facebook is the by far the app of choice when writing a local review on a smartphone or tablet. The survey, which involved just over 1,000 US smartphone owners, asked how many people had written reviews […]

Yelp Could Solve Many Problems By Emphasizing Transactions

Tweet Yelp has done a number of high profile deals recently. Earlier this year Yahoo announced it was integrating Yelp content into its local results. More recently Yelp and YP unveiled a partnership, which benefits YP advertisers. Yelp also has significant deals with Bing and, of course, Apple Maps. Beyond this the company has an […]