Social networks Archives


The ‘Influencer Marketing’ Scam

Tweet Considerable attention these days is directed toward “influencer marketing.” My (as yet) unproven theory is that it’s basically all bogus. It’s certainly true that trusted “influencers” — a term I dislike — can impact buying decisions. There is a lot of data to support that assertion. For example, the following from the 2015 Nielsen […]

Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing

Tweet Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress in building our transactions capabilities. The number of Yelp Eat24 orders, Yelp Platform transactions and Yelp Reservations bookings grew 40% […]

Are News and Politics Ruining Facebook?

Tweet On Friday, former NBC and CNN journalist, turned education activist, Campbell Brown announced that she was joining Facebook as a liaison to news organizations. She will lead the “News Partnerships” team at Facebook according to a post on her Facebook page: This month I will be joining Facebook to lead its News Partnerships team. […]

Facebook, False Equivalence and the Darker Side of Social Media Revealed

Tweet Undoubtedly you’ve seen the controversy surrounding Facebook and the election. How much did the circulation of fake news and other false, inflammatory content contribute to the election of Donald Trump? In some areas the margins were very thin — Michigan in fact remains too close to call. While many critics have charged that unchecked […]

Yelp SMB Survey: 75% on Social Media, Focused Most on New Customers

Tweet Last month Yelp released the results of a survey of 901 of its own small business members. I missed the release at the time so I’m circling back to it. Among other things, the survey asks questions about 2016 revenue expectations. It also wants to know which candidates respondents are likely to support and […]

True Local Search Launches on Facebook

Tweet I have long maintained that Facebook would have difficulty converting SMB Page owners into advertisers until it was able to deliver a real local search experience. Until yesterday Facebook didn’t have one. Users could search for individual businesses by name. And Facebook had a version of a city guide (Places Directory) that it didn’t […]

Nextdoor Moves In on Facebook, Yelp, Craiglist with New Local Services Directory

Tweet Over the past few years, in several conversations with Nextdoor CEO Nirav Tolia, I’ve discussed with him the site’s various opportunities to make money. Like all good startup CEOs Tolia said that he was focused on building audience engagement and that there were several ways the site could make money over time. In November […]

Could Nextdoor Provide Social Media Redemption for Google?

Tweet Following an $8 million second-round funding announcement by SMB network Alignable I wrote a post on the LSA blog asking, “How Will Facebook and LinkedIn Respond to the Rise of Local Networks Nextdoor and Alignable?” I compared Alignable to LinkedIn (B2B) and Nextdoor (B2C) to Facebook. I speculated about which of those two established […]

Hey Incumbents: While You Were Sleeping Your Business Blew Up

Tweet As a frequent conference session moderator I hate when people use the phrase (er, cliché) “early days.” Most of the time they might as well be saying, we’re complacent or we’re afraid of experimentation or we’re all just gonna ride this puppy into the sunset. Many “incumbent” local media organizations (directory publishers, newspapers) watched […]

Love-Hate Relationship: 59% of SMBs Still Say No ROI from Their Social Media Efforts

Tweet In 2013 Manta released a very interesting survey of its members regarding social media attitudes and adoption. The headline I pulled from the first survey’s findings was: 61% of SMBs Say No ROI from Social Media. Now the company has done a follow up survey of 540 small business owners (also active Manta members), […]