Small Business Archives


Yelp SMB Survey: 75% on Social Media, Focused Most on New Customers

Tweet Last month Yelp released the results of a survey of 901 of its own small business members. I missed the release at the time so I’m circling back to it. Among other things, the survey asks questions about 2016 revenue expectations. It also wants to know which candidates respondents are likely to support and […]

True Local Search Launches on Facebook

Tweet I have long maintained that Facebook would have difficulty converting SMB Page owners into advertisers until it was able to deliver a real local search experience. Until yesterday Facebook didn’t have one. Users could search for individual businesses by name. And Facebook had a version of a city guide (Places Directory) that it didn’t […]

Nextdoor Moves In on Facebook, Yelp, Craiglist with New Local Services Directory

Tweet Over the past few years, in several conversations with Nextdoor CEO Nirav Tolia, I’ve discussed with him the site’s various opportunities to make money. Like all good startup CEOs Tolia said that he was focused on building audience engagement and that there were several ways the site could make money over time. In November […]

Many Digital Marketers Seem Just As Confused, Overwhelmed As SMBs

Tweet From behind a two-way mirror this evening I observed a 90 minute focus group. It consisted of representatives of digital agencies — mostly larger agencies. It was interesting to hear them discuss their digital marketing challenges and pain points. They spoke about the challenges of dealing with clients that were not sufficiently educated or […]

For Most SMBs Customer Service Matters More than Ad Performance

Tweet The two main causes of small business (SMB) advertiser churn have to do with poor (perceived) campaign results/performance and customer service frustration. These are captured in the LSA-research chart above. But these same reasons are repeatedly cited in other research. I’ve had a number of conversations with various sales organizations recently that suggest customer […]

After $1 Billion Sale to Webhost EIGI, Will Constant Contact Keep Its Soul?

Tweet This morning Constant Contact announced that it had agreed to be acquired in a deal valued at roughly $1.1 billion The buyer is webhosting company Endurance International Holdings Group. Endurance is focused on the SMB market and has a number of brands including Bluehost, Homestead, Domain.com, Typepad (among others) and now Constant Contact, which […]

SMB Top 20: Google Rated Highest, Yelp Lowest According to NPS Survey

Tweet B2B social network Alignable is doing something very interesting. It has started surveying its small business members and generating NPS rankings for a wide range of companies that serve that market. This past week it released its second “report” using these data. Below are what the company calls “the three pillars of SMB buying […]

Spotted: New “Native” Ad Unit from Yelp

Tweet I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere. Tonight I encountered this “native ad” in the midst of flipping through the images associated […]

Thumbtack Defies Conventional Wisdom, Scores $125 Million — More

Tweet Local home services marketplace Thumbtack is now a so-called “unicorn.” I hate that term. But it means the company is worth at least $1 billion. With a new $125 million round of funding, announced yesterday, Thumbtack is valued at $1.25 billion. Last August the company announced a $100 million round. That means within essentially […]

Could Nextdoor Provide Social Media Redemption for Google?

Tweet Following an $8 million second-round funding announcement by SMB network Alignable I wrote a post on the LSA blog asking, “How Will Facebook and LinkedIn Respond to the Rise of Local Networks Nextdoor and Alignable?” I compared Alignable to LinkedIn (B2B) and Nextdoor (B2C) to Facebook. I speculated about which of those two established […]