Small Business Archives


Reviews and the Problem of the Defensive Local Business Owner

Tweet You’re a local business owner who strongly identifies with your product or service and you hear negative feedback. What do you do? Yelp counsels a “stop, drop and roll” approach to dealing with critical reviews. And many local SEOs and agencies have an array of advice on the subject. Among the recommendations: –Ignore these […]

DexYP: What Should the Brand and Strategy Be Going Forward?

Tweet Months of rumors were answered yesterday when it was announced that Dex Media and YP would become DexYP. It’s not a merger; Dex bought YP for $600 million. YP had been owned by private equity firm Cerberus Capital, with a minority stake retained by AT&T, the original owner of YP (formerly the AT&T yellow […]

What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?

Tweet Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. TheĀ “best value” package is $499 per year. Some local SEOs have expressed skepticism about whether local businesses would pay that much. David Mihm and I were having a […]

Facebook Jobs Won’t Kill Craig’s List but It Gives SMBs Another Reason to Engage

Tweet Craig’s List has survived numerous “Craig’s List killers” and will probably survive Facebook Jobs. The classifieds marketplace makes money primarily from fees for job listings and real estate in New York. Consultancy the AIM Group estimated total Craig’s List revenue at $700 million in 2016. While I’m quite skeptical of that number, if it’s […]

Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing

Tweet Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress in building our transactions capabilities. The number of Yelp Eat24 orders, Yelp Platform transactions and Yelp Reservations bookings grew 40% […]

New LSA Digital Media Certification Program Seeks to Identify Ethical Sellers

Tweet How many small business owners have received telemarketing calls from marketing companies making spurious claims about a guaranteed ranking on Google? The SMB-digital marketing services arena is full of noise with almost limited transparency. Business owners receive a barrage of calls per month soliciting their marketing dollars. The process of “vetting” these firms is […]

Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully

Tweet Online booking is a great tool for local businesses. It allows consumers to schedule appointments without the back and forth of telephone/IVR interaction or after hours when no one is available. It’s also increasingly a capability that consumers are expecting, especially younger customers. Survey data below from Yodle (2014) argue that nearly two-thirds of […]

Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI

Tweet B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that many business owners hold negative views of Yelp or harbor conspiracy theories about review manipulation for ad-sales purposes. There are also critics in the industry who argue Yelp ads […]

Study Argues Most Current SMB-Focused Sales Efforts Are Completely Ineffective

Tweet It’s very noisy out there in the world of SMB marketing services. It has become harder to get attention and stand out in a crowded market where many of the products and services sound very similar — and it’s not getting any easier for marketing providers. Alignable just released some small business survey data […]

New Report on SMB Churn You’re Probably Not Going to Agree With

Tweet I’ve written a new report about SMB advertiser churn, using Vendasta data. The report is called SMB Advertiser Churn: New Data for an Old Industry Problem. It’s free. The report doesn’t cover PPC/SEM. However it uses data from more than 275,000 SMB accounts across Vendasta’s partner base, which include directory publishers, TV providers, newspapers, […]