Shopping Archives

Hyper-Local Classifieds Publisher PennySaver Abruptly Folds After 53 Years

Tweet Direct mail classifieds directory PennySaver — the original hyperlocal ad platform — has abruptly gone out of business, apparently because it couldn’t secure further financing. All of its roughly 700 employees were laid off and its doors shuttered. Distributed in California and Florida, it was founded in 1962 and later, for most of its […]

Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile

Tweet In 2013, I crudely and conservatively estimated that roughly $1.83 trillion in annual offline purchasing in the US was impacted by the internet. Using consumer survey data, Deloitte Digital came up with a very similar number, saying that in 2014 roughly $1.7 trillion of in-store retail purchases were influenced by digital. This year’s Deloitte survey […]

Google Making (Mobile) Search More Transactional with Buy Buttons, Booking Links

Tweet Over the weekend it came out that Google is going to start including “buy” buttons on selected mobile search ads in the relatively near future. This is part of a broader movement to “compress the funnel” and to enable mobile users to complete intended or desired actions with fewer steps. According to the rumor, buy buttons would appear […]

Facebook Buys TheFind: Great Potential That Could Be Wasted

Tweet In something of a surprise, last week Facebook announced it was buying shopping engine TheFind. TheFind will now shut down as its team joins Facebook. Below is the statement that was posted on TheFind’s site: For the last nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun […]

Report: Amazon to Buy Some of Radio Shack’s Stores for Offline Retail

Tweet It appears that Radio Shack is going out of business. Sprint is reportedly buying some of its stores; but more interestingly, according to Bloomberg, Amazon is thinking about buying some of the Radio Shack outlets as well: Inc., aiming to bolster its brick-and-mortar operations, has discussed acquiring some RadioShack Corp. locations after the […]

Leaving the PC Behind: VR, Wearables and the ‘Internet of Things’

Tweet I haven’t been writing a lot lately because I’ve been so busy and traveling. And some of what I’ve seen has got my head spinning — literally. At a private VC-sponsored event in Cincinnati this week, inspired by the forthcoming Place Conference (The Omnichannel Marketing Conference), I got an opportunity to wear the Oculus Rift […]

Online-to-Offline Spending 10X Larger than E-commerce

Tweet Marketing Land exposed new data from Custora, which estimates that e-commerce grew 10% year over year in February. By comparison traditional US retail grew 1.5%. Beyond this mobile commerce grew at a higher percentage than e-commerce overall and represented nearly 20% of total e-commerce sales in February. Extrapolating from the figures provided, if Q1 […]

WSJ: Google (Finally) Prepping Branded Retail Stores

Tweet I guess it’s finally happening. According to a report in the Wall Street Journal Google is preparing to launch its own branded retail stores  in the US market: Google has been developing plans to launch retail stores in the U.S., said people familiar with the matter, in another sign the company is studying Apple […]

IBM’s ‘Wide-Eyed’ Local Shopping Predictions

Tweet It’s year-end roundup and predictions season. However most predictions that I’m seeing are safe, vague or derivative. Among scores of others IBM has released its now annual “5 in 5” set of predictions about how technology will change our lives in five years. Courtesy of my Opus Research colleague Dan Miller (who sent them […]

Havvit: New Local Product-Inventory App from Local Corp

Tweet Local Corp. has released Havvit, a local-shopping app that leverages the Krillion data and infrastructure that it acquired a couple of years ago. The company intends the app to be a stand-alone consumer experience as well as a “showcase” of what can be done with its data. I found Havvit overall to be a […]