SEO Archives

What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?

Tweet Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. The “best value” package is $499 per year. Some local SEOs have expressed skepticism about whether local businesses would pay that much. David Mihm and I were having a […]

Mopocalypse Is Right Around the Corner

Tweet By now everyone knows that Google’s “mobile friendly” algorithm update is coming on April 21. It’s intended to reward sites that render well and load fast on smartphones. It will punish sites that are not mobile ready. Surviving and thriving in the post-mobile-friendly era is about more than just responsive design. But whether you […]

Go Daddy a Potential Giant in SMB Digital Marketing Services

Tweet Go Daddy: you know it as the largest domain registrar in the world. It has also been known for its “sexy” (some would say sleazy) commercials. But with new CEO Blake Irving (formerly Chief Product Officer at Yahoo) at the helm and some local veterans in its ranks now, the company is making a […]

SupportLocal Begins Long, Tough Road as Local ‘Word of Mouth’ Destination

Tweet Justin Sanger, the well-seasoned local entrepreneur and former CEO of LocalLaunch, recently launched SupportLocal. In short SupportLocal aims to be a business referral network and local recommendations destination. It will allow people to recommend and ask for local business referrals. Currently it taps into your Facebook network, though probably not deeply enough. However the new conventional […]

Survey: Half of Local Listings Contain Errors

Tweet SinglePlatform (ConstantContact) has put out some new survey data (n=350), which I’ve discussed over at Search Engine Land. Conducted in December the survey offers two broad categories of findings: about business listings and mobile. Business Listings Confusion Almost half (49%) of the survey respondents said they’d never updated their online listings. Yet essentially the […]

Dex Asks SMBs ‘How Findable Are You?’

Tweet Dex One has launched an online diagnostic tool intended to assess SMB marketing efforts and generate an overall visibility score. You plug in your address info and then answer several questions by moving a slider. You’re then given a score in each category and overall (an average). The categories are “brand,” “physical location,” “advertising,” […]

Check Out ‘The SEO Periodic Table’

Tweet As I’ve recently said several times I’m growing to despise all the “infographics” being put out for PR reasons. But SEL has put together one for educational purposes that’s pretty cool: The SEO Periodic Table. Danny Sullivan, with the input of a number of people, put this together. It’s genuinely useful and fun because […]

AmIVisible & the Local SEO Police

Tweet Palore CEO Hanan Lifshitz walked me through some of the upgrades and changes to the AmIVisible presence management tool the other day. The company has greatly beefed up the free data it offers to SMBs about their online visibility/presence. Among the available information is how the businesses rank for relevant keywords: Lifshitz spoke to […]

Report: UK SMBs Not Very SEO Savvy

Tweet According to a new study of roughly 1000 SMB websites in the UK, commissioned by directory publisher Thomson Local and conducted by Analytics SEO, UK SMBs like their American counterparts aren’t very SEO savvy and often have poor websites. Here are some of the summary findings, with more technical-SEO stuff on the site: 47% […]

MerchantCircle Now Has Mayors Too

Tweet The integration of game dynamics seems to be much more than an isolated LBS fad now. TheDealMap is using them as a way to get consumers to identify and promote local deals. And now local directory and social network MerchantCircle has implemented “gaming” and “mayors” to boost merchant engagement and activity levels and bring […]