Search market share Archives

Will Google’s New ‘App Streaming’ Kill App Downloads?

Tweet Complaining that the world of apps was not enough like the web, Google, Facebook and others sought to enable deep linking within apps. Apple has recently joined the party as well. In one way this makes great sense. Deep linking and app indexing allow users to access and discover content within apps or go […]

What Does Mobile Query Growth Mean for Local Search?

Tweet Last week at the SMX West conference Google’s master spam cop Matt Cutts told the audience that mobile search query volumes might exceed desktop queries by the end of this year. Before that, a few weeks ago, Moz’s David Mihm tweeted a similar remark by another Google employee, speaking at the International Franchising Association conference in New […]

Fat People Use Yahoo and Other Search Demographics

Tweet A company called WebpageFX, which tracks “over 1,000 profiles in Google Analytics” has put together regional and demographic data about search engine usage in the US. The company says it has “search data for over 35,000,000 queries in 2012.” From this corpus it submits that “Google owns nearly 81% of the US search engine market.” […]

Report: Average SMB PPC Spend $9K Yearly

Tweet WebVisible released its quarterly “State of Small Business Online Advertising” report earlier today. The report is based on spending data from 12K US SMBs and 10K SMBs in the UK that WebVisbile manages directly or on behalf of partners. Here are some of the big bullets from the release: The average small business advertiser […]

Bing vs. Google Round 5

Tweet From Citigroup’s Mark Mahaney this morning: We Conducted Our Own Proprietary Study of Comparative Search Results – We three-screen tested 200 of the most popular current Search queries using Google, Yahoo!, and Bing. We found Google with either the most relevant results or tied for top relevancy 71% (142 Searches) of the time. We […]

The Campaign for 'Bing': What Would You Do?

Tweet AdAge published a story yesterday that speculated about the forthcoming Microsoft search engine, allegedly to be called “Bing.” Here’s the essential information: The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad […]

Publishers Looking to a 'Post Google' Future

Tweet The Local SEM products that YP publishers have been selling with varying degrees of success are deeply flawed in many respects — going to the way they’re sold and/or explained — and they don’t deliver the margins that publishers need. Google, Yahoo and MSFT will always be central to some “network” proposition that the […]

Is Yahoo! Losing Local to Google?

Tweet Yahoo! has always been one of the leaders in local and a kind of standard setter. Relatively speaking, Google is a bit of a “Johnny come lately” in the segment — albeit with a lot of resources and attention. However Google’s devotion to its maps product has paid off and caused it to overtake […]

Is the Future Flat for Ask?

Tweet Ask3D is in many ways a bolder version of Google’s Universal Search or the comparable “blended search” being featured across engines now. Jim Lanzone was the architect of that innovation, which has given Ask’s traffic a modest bump and apparently increased the frequency of casual Ask users. But Lanzone, as is widely known, is […]

IYPs Can Compete with Search (Apparently)

Tweet RHD put out a press release this morning that says its DexKnows consumer destination is the leader in its 14-state print market, according to comScore: [I[ts comprehensive, feature-rich local search site, remained the top local search site in the 14-state area* where Dex is the official print directory for Qwest. According to comScore, […]