Reputation management Archives


What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?

Tweet Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. The “best value” package is $499 per year. Some local SEOs have expressed skepticism about whether local businesses would pay that much. David Mihm and I were having a […]

Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing

Tweet Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress in building our transactions capabilities. The number of Yelp Eat24 orders, Yelp Platform transactions and Yelp Reservations bookings grew 40% […]

Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI

Tweet B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that many business owners hold negative views of Yelp or harbor conspiracy theories about review manipulation for ad-sales purposes. There are also critics in the industry who argue Yelp ads […]

Reviews Rashomon: Plumber Remembers Yelp Threat That Never Actually Occurred

Tweet Yelp has been accused of manipulating local reviews to “blackmail” business owners into advertising on the site. It’s widely believed that Yelp uses the threat of removing positive reviews as leverage accordingly. Beyond this belief — and related claims in unsuccessful litigation against the company — I have never seen actual evidence that Yelp […]

SMB Top 20: Google Rated Highest, Yelp Lowest According to NPS Survey

Tweet B2B social network Alignable is doing something very interesting. It has started surveying its small business members and generating NPS rankings for a wide range of companies that serve that market. This past week it released its second “report” using these data. Below are what the company calls “the three pillars of SMB buying […]

Spotted: New “Native” Ad Unit from Yelp

Tweet I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere. Tonight I encountered this “native ad” in the midst of flipping through the images associated […]

Survey: Consumers Prefer to Shop Local but Expect Digital Sophistication

Tweet Most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy. That’s according to a survey by Yodle of 6,000 US adults released in late June. The following are the top 10 reasons to use or stop using a local business according to the survey […]

Yelp Sues SMB Reputation Firm for Shady Review Solicitation, Management

Tweet Yelp has sued a company called “Revleap” that says it will deliver 4 or 5 star reviews on Yelp while withholding reviews of three stars or below in “the control center for your quality control.” To many business owners this sounds like the answer to the unending challenge of gaining a steady stream of […]

Review Inflation: What Happens When Everyone Has 5 Stars?

Tweet There’s plenty of data that show consumers rely heavily on ratings and reviews to help them make purchase decisions. Dozens of surveys and studies affirm this. Businesses are starting to become much more sophisticated about online reviews as well. They understand the importance of these consumer trends and are increasingly asking customers provide feedback and […]

Reviewers Mostly Positive, 67% on Yelp Are Either 4 or 5 Stars

Tweet There are lots of data about consumer reliance on reviews and the impact of reviews on purchase decisions. Surprisingly, however, there’s not a ton on review distribution or consumer motivations for writing reviews. There’s an “anecdotal” perception in the market that most reviewers are motivated by anger or frustration and that the bulk of reviews accordingly […]