Radio Archives

HARMAN and Placecast Bring Geofenced Ads and a ‘Second Screen’ to in-Car Radio

Tweet HARMAN’s Aha radio is a radio app that’s also embedded in smart dashboards in cars. The company has announced that it has done a deal with Placecast to bring geofenced offers and ads to Aha’s in-dash/in-car experience. Quiznos is the first advertiser on board. What’s interesting here are two things: 1) this will bring […]

Glympsing the Rise of the Connected Car

Tweet I’m not at CES; it’s too much of a zoo (and becoming less important). But one of the most interesting sets of announcement to come out of the show involves the connected car. Both GM and Ford announced new or updated app developer programs yesterday. Chrysler, Honda, Lexus/Toyota, Mercedes, BMW and others are also […]

Hiring Ted Williams Is Smart ‘Social Media’ Move

Tweet You all by now know the amazing story of “the homeless man with the golden voice,” Ted Williams. Here’s the original video that started the craze: Here he is from the Jimmy Fallon show last night (after multiple TV appearances): He’s now been hired by the Cleveland Cavaliers basketball team, MSNBC and Kraft. He […]

With Help from AdReady, Pandora Targets Local, SMBs

Tweet Pandora and AdReady have expanded their relationship to make Pandora’s reach and advertising opportunity available to local and regional businesses: The expansion of Pandora’s mobile advertising capabilities for SMBs complements current web-based advertising options, allowing local and regional businesses to directly reach and connect with local consumers across multiple platforms. To facilitate this new […]

In-Car Apps Will Threaten Conventional Radio

Tweet Most ad-supported music stations aren’t worth listening to. I say most — not all. So the advent of smartphone apps in the car (and specifically Pandora) may turn out to have a profound impact on what only two years ago was called “terrestrial radio” to distinguish it from its supposed “killer,” satellite radio. Satellite […]

CBS Rolling Out Local-Mobile Strategy

Tweet In anticipation of my on-stage interview with him at the forthcoming Borrell Local-Mobile event in Dallas, I had a chance to quickly chat with Adam Wiener, SVP of CBS Local. There’s a ton of interesting stuff going on over there, which I had largely not been aware of. Briefly, CBS is building consolidated local […]

‘Beyond Yellow’: Not Your Father’s Directory

Tweet Yellowbook is moving “beyond yellow” with a new campaign and messaging that seeks to reposition the company as a full-service provider of online marketing solutions — not merely a YP publisher. From the release: To tout the new Yellowbook360 platform, Yellowbook called on agency of record, New York-based Gotham Inc., who created a campaign […]

Sirius Sees Growth, Pandora Effect Coming?

Tweet I was surprised to see the following press release about subscriber growth from SIRIUS XM radio: In the first half of this year, SIRIUS XM added 754,690 net subscribers compared to a loss of 590,421 net subscribers in the first half of 2009. ┬áThe Company ended the second quarter with a record-high 19,527,448 subscribers, […]