Privacy Archives

Privacy Surveys: It Matters How You Ask the Question

Tweet The Place Conference is today in NYC. As part of my opening slides I’m presenting survey data about consumer attitudes toward indoor location and privacy. There are now many dozens of surveys about consumer privacy, online advertising and data collection in the market. In the case of indoor location in particular those surveys often […]

The Privacy Paradox: It All Depends on How You Ask the Question

Tweet Consumers are confused and ambivalent about online and mobile privacy. What do they really think and feel? A thousand surveys won’t clear that up. That’s because it all depends on how surveys ask and frame the issues. According to a late 2013 TRUSTe consumer survey (conducted by Harris), consumer privacy concerns are increasing. The […]

Hospital Uses Consumer Shopping Data to Make Treatment Decisions

Tweet I’ve always argued: it’s not so much whether Google or Amazon know my search history or shopping preferences, it’s whether those data are then used to make decisions about whether I get access to credit or a job or to make healthcare decisions about me and my family. The healthcare issue is raised in […]

Top 5 Things Marketers Must Know about Location + Privacy — Free Webinar

Tweet A few weeks ago local San Francisco coffee chain Philz Coffee agreed to “stop tracking customers” following an “investigative report” from a local ABC TV affiliate. The station trumpeted the move as though it had uncovered some secret government conspiracy or major corporate corruption. The owner, Jacob Jaber, tried to explain to ABC that the Euclid system “is not shared […]

Location-Sharing Innovator Glympse Thrives via Narrow Focus

Tweet Mobile location-sharing provider Glympse announced yesterday that it was being integrated into the “Verizon Messages” application. Verizon users will be able to share real-time location with others from within the text-messaging app. This can happen on a one-to-one, one-to-many or group/family basis. Glympses also expire so there isn’t any inadvertent or ongoing tracking. Below […]

Will Google’s ‘Shared Endorsements’ Compromise Review Collection?

Tweet Even with Zagat Google has struggled to build its corpus of reviews and keep them coming. The company’s recently implemented City Experts program is another, fairly strained effort to improve review quality and frequency. However with the announcement of a new Shared Endorsements ad unit Google may have done itself a major disservice in terms […]

Check-ins May Have Peaked but Location-Sharing Is Growing

Tweet The Pew Research Center has released new data on mobile use of location-related services and features. It focuses on maps/directions/local search apps, check-ins and geo-tagging of social media posts. The chart below compares use of location-based services (broadly defined) with the use of what it calls “geosocial services” — essentially apps that allow users […]

Survey: 70% Want to Control Who Sees Their Digital Location

Tweet New online privacy and security survey data out from Pew today are pretty striking. I’ve written up the survey in some detail over at Marketing Land. Here are a few noteworthy data points: 86% of US internet users “have taken steps online to remove or mask their digital footprints” 59% believe it’s not possible […]

Large Majority of Consumers Want Do Not Track Default

Tweet A Microsoft-funded group called Consumer Action has released new survey findings (n= 1,000 US adults) that show consumers do not want to be tracked or have their data collected by online marketers — even if it’s a condition of receiving more relevant advertising. This “do not track” finding comes despite the belief among an […]

NSA and Big Data Collaborating and Quid Pro Quo-ing

Tweet Last week after the Snowden-NSA spying revelations I asked the question, Big Data vs. NSA PRISM Snooping: Is There a Difference? Some people said I was nuts or stupid because the differences are “obvious.” Paraphrasing, their arguments went: online and offline data collection for marketing purposes is relatively harmless because it’s just about ad […]