PPCall Archives

Click-to-Call Ads: $4 Billion in 2014 — How Much Is Local?

Tweet Today Marchex released a report on click-to-call ads and keyword attribution. As part of the report the company estimated that, based on its understanding of the market, internal SEM data and publicly released Google call volumes, marketers spent roughly $4 billion on mobile search using call extensions on Google and Bing (mostly Google). In […]

Telmetrics: Local Telephone Numbers Outperform Toll Free 3.5x to 4x

Tweet This morning Telmetrics put out a “momentum” press release touting the growth of its call-tracking solutions. I used it as an occasion to catch up with company president Bill Dinan. We discussed a wide range of issues associated with online advertising and attribution challenges in a multiscreen environment. Dinan argued that calls were becoming […]

DudaMobile Launches White Label Platform, Shares Engagement Stats

Tweet A couple of weeks ago I caught up with Itai Sadan, co-founder and CEO of DudaMobile. He briefed me on the launch of DudaWhite the company’s white-label reseller platform. Duda is working with GoDaddy and Dreamhost in this capacity. It also has a long-standing relationship with Google to mobilize SMB sites. The company also launched an API this […]

Study: Mobile Callers Ready to Buy

Tweet For years people reading this blog have understood the important role that calls play for local consumers and businesses. The phone is also an important analytics tool, especially for tracking ROI in a mobile context. Now a new study sponsored by Google and conducted by IPSOS (n=3,000 US smartphone users) underscores the importance of […]

Foursquare Begins Selling Promotions to SMBs (Good Luck)

Tweet Foursquare has had a number of advertising options for brands in the past including check-in offers. Now the company is testing paid promotion for SMBs with selected businesses in NYC. According to AdAge: The four-year-old mobile app company has started allowing a “handful” of local New York City merchants to promote their store listings […]

Calls & Clicks: Highlights from ReachLocal, Marchex & Yelp Q3 Earnings

Tweet There were a slew of earnings reports released today. Among them LinkedIn, Marchex, ReachLocal and Yelp. Below are three of those releases and some highlights: ReachLocal Q3 results Yelp Q3 earnings Marchex third quarter earnings ReachLocal (highlights) $118.9 million in Q3 revenue 857 salespeople 22,100 advertisers (vs. 18,700 a year ago) International operations provided […]

Facebook to Allow Targeting by Telephone Number?

Tweet The blog Inside Facebook reported that Facebook is considering new types of ad targeting, including by email address, UDID (mobile) and phone number. Here’s the screen capture the site posted, appearing to validate the claim: This would be horrifying but, apparently, Facebook is going to require that the consumer already have provided the information […]

Century Interactive Combines Call Tracking with ‘Humanatics’

Tweet I spoke recently with Century Interactive (CI), which bills itself as a marketing analytics company rather than a “call tracking” company. CI provides call-based analytics for marketers across media categories but also helps enterprises and larger SMBs with operational efficiencies. CI doesn’t do PPCall. I spoke with CI’s COO Patrick Elverum last week. He said […]

CityGrid Buys Yext’s PPCall Business (Updated)

Tweet This morning CityGrid and Yext announced that the IAC owned company had acquired “Felix,” the Yext division that housed its PPCall business. While the terms were not disclosed, it’s clear that Felix was the major revenue source for Yext, which will now focus exclusively on its PowerListings product. Yext CEO Howard said in a […]

Nuances and Best Practices of Mobile PPCall

Tweet According to call tracking and analytics provider Telmetrics mobile is where the PPCall growth is today, though there’s meaningful usage online and in print. However Telmetrics President Bill Dinan argues you can’t apply the same rules to PPCall on the PC and mobile. The company released some “best practices” advice around mobile PPCall. Among […]