Online shopping Archives

Coupon Sites Playing a Game of Search Arbitrage — and Should They Be Stopped?

Tweet I got an email today from Sports Authority and clicked through to their site. I decided to buy some discounted running shoes and before I checked out, like every other red-blooded American consumer, I searched on “Sports Authority Coupon Codes.” When I did this I got a list of high ranking coupon/deal sites, including […]

Right Time and Place for Curbside

Tweet Curbside a new mobile shopping app has formally launched with almost $10 million in funding. Jaron Waldman is CEO. He was the head of the “Geo Team” at Apple following the acquisition of his mapping startup Placebase. Simply put, Curbside taps into the “buy online, pick up in-store” infrastructure of major retailers such as […]

Apple Pay Triggered eBay-PayPal Spinoff

Tweet This morning eBay announced that it would split itself into two publicly traded companies in 2015: eBay and PayPal. Beyond ongoing pressure from investor Carl Icahn, the announcement of Apple Pay was likely the trigger for the decision. Here’s what eBay said this morning: eBay Inc. today said its Board of Directors, following a […]

Is Google Shopping Express Destined to Become Webvan?

Tweet According to a post on re/code, Google is planning to spend $500 million to build out Shopping Express.The same-day delivery service is currently in limited availability but apparently the company is committed to expanding it nationwide. Today Google Shopping Express is available in parts of California. Current stores involved in the program include Target, […]

Offline Conversion Tracking Is Here, Mandatory Metric Going Forward

Tweet At Opus Research’s Place Conference we discussed that online-to-offline conversion tracking will be a mandatory metric in a couple of years. Google, Facebook, Twitter and others, including xAd, Verve, JiWire, Millennial Media, PlaceIQ and Placed are all experimenting with or delivering data on store visits and offline conversions. Google is using smartphone location to […]

Best Buy Desperately Needs Indoor Location to Improve Customer Experience

Tweet I was in my local Best Buy on Saturday looking at computer monitors, Windows PCs and TVs. It was a complete mess — literally and figuratively. The sales/customer service people were either overwhelmed, ignorant or indifferent. And the “store-within-a-store” product reps are everywhere: Google, Microsoft, Apple, Jawbone. Yet these people can only help you […]

Retailigence Powers Reserve for In-Store Pickup (in Mobile Ads)

Tweet Retailigence has introduced a novel feature for mobile advertising: the ability for consumers to reserve products within an ad (or landing page) for in-store pickup: Much like online reservation systems for the restaurant industry, the Retailigence platform allows consumers to make reservations for retail products via the Retailigence in-app interface, retailer shopping apps or […]

Retailigence Begins to Realize Promise of ‘O2O’ Marketing

Tweet The “Online-to-Offline” opportunity is at least 10X larger than e-commerce. That’s the massive prize local shopping platform and data provider Retailigence is pursuing. And after nearly four years the company may have found a model and sufficient momentum to realize its promise. Retailigence has been around since 2009. It was part of a wave […]

Placed: Bed, Bath & Beyond, Best Buy Among Retailers Most Vulnerable to Showrooming

Tweet Amazon is the biggest promoter and beneficiary of the so-called mobile “showrooming” phenomenon. To date, however, much of the evidence of showrooming has come from consumer surveys rather than actual behavioral data. Now location-analytics provider Placed┬áhas put out a report that combines self-reported survey data and actual consumer behavior. Placed’s report, “Aisle to Amazon,” […]

A Plea for More ‘Considered’ Shopping

Tweet This week marks the formal beginning of the US holiday shopping season. Many stores will even be open on Thanksgiving day, as Black Friday expands to swallow the holiday itself. You can be sure that many Americans will be caught up in the frenzy and shopping on Thanksgiving itself (offline and online) as well […]