Newspapers Archives

Speaking at ICMA (Classifieds) and Local Social Summit Events in Europe

Tweet This week I’m in Prague speaking at the ICMA conference on “The New Classifieds Marketplace.” My opening thesis is that publishers need to throw away the term “classifieds” because it means very little to younger audiences and limits their thinking about new markets and new opportunities. I’ll be talking about social networks, mobile apps […]

Nielsen: Traditional Ads Still More Trusted than Digital

Tweet Nielsen is out with its annual “trust in advertising” data. Its findings are drawn from a global consumer survey asking respondents to rank their level of trust in different traditional and digital advertising media types or categories. The data were collected in Q1 of this year. Nielsen’s chart below compares consumer survey responses from […]

Survey: Smartphone Users Prefer Print Ads for Back to School Shopping

Tweet Placed recently released data on back to school shopping. They were derived from a combination of actual store visits and smartphone user survey information. In the report there were two things of greatest interest to me. The first was that these smartphone owners preferred to receive back-to-school promotions in print vs electronic form. Print […]

AOL to Sell or Shutter 30% of Patch Sites

Tweet There was much discussion of Patch on AOL’s recent earnings call. CEO Tim Armstrong said AOL remains “fully committed” to Patch but also announced more changes, including the closure or sale of failing Patch sites (the “bottom third”) and significant, additional cost reductions over the entire operation. There are roughly 900 Patch sites currently […]

Maybe Bezos Will Really Save WashPo

Tweet Right now people on Twitter, having heard the news that Amazon CEO Jeff Bezos is buying the Washington Post ($250 million), are making jokes like this: When I heard the news, I was quickly sarcastic and cynical. My thought was: this is another vanity publishing project for yet another internet billionaire. But what if […]

SF Newspaper May Finally Realize Its Local-Digital Potential

Tweet AllThingsD reports that Hearst Newspapers is installing two new executives — Joanne Bradford, most recently of Demand Media, and former LA Times CEO Jeffrey Johnson —┬áto lead a new effort to reinvigorate and “redefine” the SF Chronicle and its online property SF Gate. I sincerely hope they know what they’re doing. Kara Swisher (ATD) […]

Find&Save Parent Adds $9M to Its Coffers

Tweet Online local shopping platform Wanderful Media announced $9 million in additional funding today, from existing backers. The total raised to date is $36 million. The company is backed by a consortium of newspaper publishers and media companies. Wanderful’s objective is to reinvent the newspaper circular as a digital shopping discovery experience in an effort […]

BLiNQ-ShopLocal Facebook Campaign Delivers Big Offline Sales Uplift

Tweet Last year Gannett acquired BLiNQ Media, which is essentially a Facebook Ads tools/services provider. Gannett also owns ShopLocal, which has itself transitioned into a digital, multi-channel advertising services company for retailers. Late last year the two divisions of Gannett collaborated on a campaign involving a national office supply retailer (the identity wasn’t disclosed to […]

Nimble Commerce and Group Commerce Merge to Create Mega-Promotions Network

Tweet Consolidation: it’s what’s happening. This morning Nimble Commerce and Group Commerce announced a merger that will create an international commerce and promotions network. Deal terms weren’t disclosed. According to the press release the combined company will have: [M]ore than 100 marquee publishers and media companies in 14 countries including: Cumulus Media, Digital First Media, […]

Newspaper-Backed Find&Save Launches the SoLoMo Circular

Tweet The short story behind Find& Save is this: in November 2011 a group of local media and newspaper companies formed ShopCo to buy newspaper-industry vendor Travidia, which owned the beta site ShopCo later became Wanderful Media. Travidia performed print conversion of newspaper circulars like ShopLocal, which is part of Gannett and one of […]