Mobile Archives


Will Google’s New ‘App Streaming’ Kill App Downloads?

Tweet Complaining that the world of apps was not enough like the web, Google, Facebook and others sought to enable deep linking within apps. Apple has recently joined the party as well. In one way this makes great sense. Deep linking and app indexing allow users to access and discover content within apps or go […]

Spotted: New “Native” Ad Unit from Yelp

Tweet I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere. Tonight I encountered this “native ad” in the midst of flipping through the images associated […]

Google: Mobile Searches Eclipse Desktop Volumes Across the Globe

Tweet Earlier today Google’s Amit Singhal told a conference audience that there were now more searches happening on mobile devices than on PCs and laptops around the world. Google made a more limited version of this announcement in May when it said, “more Google searches take place on mobile devices than on computers in 10 […]

Thumbtack Defies Conventional Wisdom, Scores $125 Million — More

Tweet Local home services marketplace Thumbtack is now a so-called “unicorn.” I hate that term. But it means the company is worth at least $1 billion. With a new $125 million round of funding, announced yesterday, Thumbtack is valued at $1.25 billion. Last August the company announced a $100 million round. That means within essentially […]

Apple Maps Listings Take #1 Position In iOS 9 Safari Local Search Results

Tweet Like many iPhone owners I downloaded iOS 9 yesterday, after a couple of false starts. The new OS has some nice new features but isn’t radically different. But there are some meaningful changes especially when it comes to search and local search in particular. I was on a panel yesterday at #Entrata Summit in […]

When Mobile Websites Suck — SMB Edition

Tweet There’s been a ton of coverage on Mobilegeddon, the scramble to mobilize and post-Mobilegeddon ranking experience. Still only a minority of SMBs have mobile sites and most of those mobile sites will probably, to use the vernacular, suck. There must be a lot of bad advice and bad SMB mobile site development out there. […]

Craigslist: Steadfast or Complacent and How Much Longer Can It Last?

Tweet You don’t hear much about Craiglist these days. It seems to be on a kind of autopilot, an internet 1.0 company that keeps chugging — or coasting — along. If I’m not mistaken the UX hasn’t changed meaningfully in a decade — the UI is the brand — and there’s no official mobile app. […]

The Current State of Indoor Location & Marketing — Webinar Today with Aisle411

Tweet Since joining the LSA I haven’t been spending as much time on indoor location and marketing as I had been for the past couple of years. But there’s a great deal going on and it’s a very important issue to both the future of retail and offline attribution (for all types of digital marketing). […]

Survey: Consumers Prefer to Shop Local but Expect Digital Sophistication

Tweet Most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy. That’s according to a survey by Yodle of 6,000 US adults released in late June. The following are the top 10 reasons to use or stop using a local business according to the survey […]

Google Walks Back Local-Mobile Search Number, Now Says 30%

Tweet Sometimes Google will quote third party survey data in public situations (e.g., conference presentations) without necessarily clarifying where the data come from and people will assume this is Google’s own internal user behavior data. In the past Google said that 40% and even 50% of mobile search activity was related to location or offline information. I […]