Mobile Archives


Apple Maps Needs to Do a ‘Pepsi Challenge’ with Google Maps

Tweet As an iPhone owner (I also have several Android phones) I use Apple Maps a great deal. However I’ve found myself using it less over the past several months. That declining usage revolves around routing and navigation. In many ways I prefer Apple Maps to Google Maps. However I believe that Google offers more […]

Brands Need to Be Able to Fail — but Not Screw Up the Customer Experience

Tweet I’m in Chicago for LSA’s Place Conference. I’m staying at an Embassy Suites downtown (Magnificent Mile location) a few blocks from the venue. But before I ever checked in Hilton blew it; they had a chance to create a great user experience but got it wrong. Here’s what happened — it’s classic corporate ineptitude: […]

Maybe the Biggest News of WWDC: Pay with Apple Pay

Tweet Perhaps lost in the splashier news about Siri, iMessage and Apple Maps was confirmation that Apple Pay was coming to the web (PC and mobile). The expansion of Apple Pay to the web was first reported earlier this year by the Re/code blog. Merchants can now integrate Apple Pay as a payment option online, beside credit […]

Can Location Save Mobile Advertising?

Tweet Yesterday on Marketing Land I wrote about a new mobile ad blocking report that contends there are now roughly 419 million people blocking ads on mobile devices around the globe. That’s up from about 200 million a year ago. The highest concentration of ad blocking users is reportedly in Asia, while it is less […]

When Market Forecasts Go Bad — IDC, Windows Phone & BlackBerry

Tweet Almost daily there’s a press release or marketing deck touting some analyst firm’s massive figures for anticipated growth in this or that market sector ($X billion, $Y zillion). Most of these are built on assumptions only loosely grounded in reality. These numbers are almost always inflated because nobody gets media attention with moderate growth. […]

Why We Should Treat Most Commercial-Intent Search Queries As ‘Local’

Tweet Google admits it doesn’t really know how many local-intent queries come through its search box. That’s because there’s often ambiguity in the string. Long ago now Google said that about 20% of its desktop searches carried a local intent. In the past couple of years, at different points, Google speakers at conferences have said […]

Google Is Gradually Turning Mobile Search into an App-Like Experience

Tweet People often think and talk about Google in terms of ulterior motives. There’s the official position and then “what’s really going on.” I’d observe instead that Google typically acts in self-interested ways, though it often presents its choices in terms of broader market benefits. This may fuel some of the conspiracy theories around Google. […]

No Longer Any Separation between User Experience and Brand Perception

Tweet UX is the new branding. And just as marketing and media spending must now be addressed holistically, companies must consider customer experience and increasingly the digital experience as the core of their “brand strategy.” In the pre-internet heyday of traditional media, brands and their user experiences were largely separate. Corporations carefully controlled brand perception […]

The Transition from ‘Local SEO’ to Location Data Optimization

Tweet I’ve now been at two conferences in the past week: SMX West and LSA16, which I programmed. There was a modest amount of local content at SMX West and LSA16 was all about location technology and market changes. At SMX I moderated a session with Gib Olander of SIM Partners, Benu Aggarwal of Milestone […]

Will Google’s New ‘App Streaming’ Kill App Downloads?

Tweet Complaining that the world of apps was not enough like the web, Google, Facebook and others sought to enable deep linking within apps. Apple has recently joined the party as well. In one way this makes great sense. Deep linking and app indexing allow users to access and discover content within apps or go […]