Media fragmentation Archives


Yodle’s New ‘Centermark’ Product Offers ‘Distributed Marketing Automation’

Tweet Marketing automation is a term that’s thrown around a great deal. It’s a kind of marketing buzzword without precise definition. The central idea, however, is simplification — taking a complex or fragmented set of channels or tactics and making them more coordinated through some sort of machine capability that removes manual, human execution from […]

Webinar: Local Discovery in a Multiplatform Era

Tweet Tomorrow join me and YP’s Sanjay Sood, SVP of Consumer Platforms, for a free webinar at 10PT/1ET on Local Discovery in the Multiplatform Era. It’s hosted by StreetFight. Learn how the rise of tablets and smartphones have impacted YPs traffic and changed its thinking about its business. A huge percentage of YP’s traffic now […]

Local Corp Takes Aim at Competitors with SMB-Focused ‘Launch’ Product

Tweet Local Corporation is introducing a comprehensive SMB digital marketing package called “Launch by Local.” Its two hallmarks are breadth and reasonable cost. It seeks to be comprehensive, while monthly pricing is $249 — much less than what ReachLocal (and others) charge for comparable services. The ad copy on the site takes aim at rivals, […]

Newpaper-Owned Portal Seeks to Be One Stop for Local Shopping

Tweet Coupon and deal sites are everywhere and getting more numerous all the time — even as consolidation picks up and some prominent sites fail (i.e., BuyWithMe). Yet a new newspaper-backed consortium believes there’s room for another national player: Find n Save. You may have read about its launch on Thursday. Find n Save is […]

SMB ‘Web Equity’ Infographic

Tweet Mike Blumenthal developed the graphic below to help communicate some advice to SMBs about what they needed to “own” online. It’s a cool and useful tool, though it illustrates the complexity of being a small business and having to contend with the myriad platforms and tools today. Read more about it and download the […]

Borrell Local Event Close to Sellout

Tweet Gordon Borrell just informed me that the upcoming NYC Local Ad Conference (March 3-4) will be a sellout. I’ll be there interviewing Heath Clarke and moderating a separate session with Nicolas Gaudreau, digital media VP at YPG and Pat Marshall of Yellow Book. It should be an excellent event. If you’re attending please let […]

More on Media Attention & Multitasking

Tweet MediaPost writes about a new Experian study — nothing especially new here — that shows how much activity and media Americans try and cram into a single day: The fall 2008 study says the biggest multitasking period comes when watching television. While nine out of 10 online adults watched television in a given 24-hour […]

Bid4Spots Moves into Cable

Tweet Bid4Spots, which has been operating in the radio space, is moving into local cable TV auctions. Unlike other cable-TV buying platforms it’s a reverse auction. According to MediaPost: As with its radio system, Bid4Spots says the system allows the cable systems to sell unsold inventory at the 11th hour. Advertisers can narrow their inventory […]

I'll Bet You've You've Never Heard Of. . .

Tweet The most interesting company I’ve run across in a very long time I had never heard of — and I’ll bet you haven’t either. I had lunch the other day with Wayne Reuvers who runs a company called Live Holdings, Inc. It has a number of products/offerings. But the product in question, LiveAdMaker, is […]

Print, Online News and Audience Segmentation

Tweet MediaPost writes up a comScore study that segments online news consumers and newspaper readers. The simple takeaway is that younger audiences are no less interested in news, they just get it online. Print attracts older audiences: Print: Online: According to the scheme that comScore used: Heavy Newspaper Readers: 6 times per week Medium Newspaper […]