Location tech Archives


Can Location Save Mobile Advertising?

Tweet Yesterday on Marketing Land I wrote about a new mobile ad blocking report that contends there are now roughly 419 million people blocking ads on mobile devices around the globe. That’s up from about 200 million a year ago. The highest concentration of ad blocking users is reportedly in Asia, while it is less […]

Retailers Need to Step Up in-Store Game — Amazon Is Gaining

Tweet Last week on the LSA blog I wrote that Amazon Prime (Now) was emerging as a true existential threat to local retail. In addition to its Prime Now app, the company has launched PrimeNow.com. The cost for two-hour delivery (where Amazon delivers) is nothing. For one-hour delivery it’s $7.99. Tipping the driver is optional […]

Use of Data, Exposure of Vendor NPS Scores Could Shake Up Sales in Local Market

Tweet Online advertising and marketing programs for small businesses (SMBs) have historically suffered from high non-retention or “churn” rates and little transparency around vendors and their relative performance. SMBs often don’t fully understand what they’re buying and don’t know how to evaluate providers. The local-digital segment is cluttered with companies making similar-sounding claims and selling […]

The Current State of Indoor Location & Marketing — Webinar Today with Aisle411

Tweet Since joining the LSA I haven’t been spending as much time on indoor location and marketing as I had been for the past couple of years. But there’s a great deal going on and it’s a very important issue to both the future of retail and offline attribution (for all types of digital marketing). […]

Hey Incumbents: While You Were Sleeping Your Business Blew Up

Tweet As a frequent conference session moderator I hate when people use the phrase (er, cliché) “early days.” Most of the time they might as well be saying, we’re complacent or we’re afraid of experimentation or we’re all just gonna ride this puppy into the sunset. Many “incumbent” local media organizations (directory publishers, newspapers) watched […]

What Does a Potential Yelp Sale Mean for Facebook, Foursquare?

Tweet It appears that Yelp is seeking to sell itself for $3.5 billion or more. The stock is way up on the news, which appeared in the Wall Street Journal. There’s no certainty that a sale will happen however. To me this news communicates the frustrations and exhaustion of being a public company — as […]

Starwood’s New Keyless Smartphone Room Entry Is Brilliant on Several Levels

Tweet Many people may have already seen video or the announcements surrounding Starwood’s new keyless, app-based room entry system. It’s a brilliant move for many reasons. Like others, Starwood has a range of hotel brands. Right now the participating hotels include most Aloft, W and Element locations. Eventually, based on guest response, I’m sure the chain will roll […]

LSA 15: How Much Has the ‘Local Market’ Really Changed?

Tweet Coming off LSA 15 last week I was struck by a paradox. The conversations we had at the conference about small businesses, digital marketing and related sales issues were similar if not essentially the same as have been taking place since 2001 in many respects. (Most of the sessions were captured on the LSA […]

How Do We Think about Location Once Location Is Everywhere?

Tweet In the category of half-formed thoughts . . . I see two things going on with location at a high level in the market. First, many marketers and brands still don’t “get” location. Either they don’t see it as relevant to them –it’s something for SMBs — or, if they do, they’re having trouble […]

Does Retailer App-Ambivalence Threaten to Slow Beacon Momentum?

Tweet Are beacons threatened by retailer app ambivalence? A new survey (n=70) from Shop.org and Forrester Research, discussed in The State of Online Retailing, says that many large retailers have “quietly opted to put apps on the back burner” — and, perhaps unwittingly, beacons with them. No app, no beacons. At some point, indoor location […]