Local Search Archives


Why We Should Treat Most Commercial-Intent Search Queries As ‘Local’

Tweet Google admits it doesn’t really know how many local-intent queries come through its search box. That’s because there’s often ambiguity in the string. Long ago now Google said that about 20% of its desktop searches carried a local intent. In the past couple of years, at different points, Google speakers at conferences have said […]

Google Is Gradually Turning Mobile Search into an App-Like Experience

Tweet People often think and talk about Google in terms of ulterior motives. There’s the official position and then “what’s really going on.” I’d observe instead that Google typically acts in self-interested ways, though it often presents its choices in terms of broader market benefits. This may fuel some of the conspiracy theories around Google. […]

The Transition from ‘Local SEO’ to Location Data Optimization

Tweet I’ve now been at two conferences in the past week: SMX West and LSA16, which I programmed. There was a modest amount of local content at SMX West and LSA16 was all about location technology and market changes. At SMX I moderated a session with Gib Olander of SIM Partners, Benu Aggarwal of Milestone […]

True Local Search Launches on Facebook

Tweet I have long maintained that Facebook would have difficulty converting SMB Page owners into advertisers until it was able to deliver a real local search experience. Until yesterday Facebook didn’t have one. Users could search for individual businesses by name. And Facebook had a version of a city guide (Places Directory) that it didn’t […]

Nextdoor Moves In on Facebook, Yelp, Craiglist with New Local Services Directory

Tweet Over the past few years, in several conversations with Nextdoor CEO Nirav Tolia, I’ve discussed with him the site’s various opportunities to make money. Like all good startup CEOs Tolia said that he was focused on building audience engagement and that there were several ways the site could make money over time. In November […]

YP Hires Former InsiderPages CEO As ‘EVP of Consumer Platforms’

Tweet YP has made a really interesting hire. Stu MacFarlane was hired in July (and announced this morning) as the new “Executive Vice President of Consumer Platforms.” MacFarlane was the CEO of InsiderPages before it was sold to IAC years ago. He was also at IdeaLab (among other places), which launched InsiderPages. Here’s how the […]

Spotted: New “Native” Ad Unit from Yelp

Tweet I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere. Tonight I encountered this “native ad” in the midst of flipping through the images associated […]

Google: Mobile Searches Eclipse Desktop Volumes Across the Globe

Tweet Earlier today Google’s Amit Singhal told a conference audience that there were now more searches happening on mobile devices than on PCs and laptops around the world. Google made a more limited version of this announcement in May when it said, “more Google searches take place on mobile devices than on computers in 10 […]

Thumbtack Defies Conventional Wisdom, Scores $125 Million — More

Tweet Local home services marketplace Thumbtack is now a so-called “unicorn.” I hate that term. But it means the company is worth at least $1 billion. With a new $125 million round of funding, announced yesterday, Thumbtack is valued at $1.25 billion. Last August the company announced a $100 million round. That means within essentially […]

Apple Maps Listings Take #1 Position In iOS 9 Safari Local Search Results

Tweet Like many iPhone owners I downloaded iOS 9 yesterday, after a couple of false starts. The new OS has some nice new features but isn’t radically different. But there are some meaningful changes especially when it comes to search and local search in particular. I was on a panel yesterday at #Entrata Summit in […]