Local Search Archives


True Local Search Launches on Facebook

Tweet I have long maintained that Facebook would have difficulty converting SMB Page owners into advertisers until it was able to deliver a real local search experience. Until yesterday Facebook didn’t have one. Users could search for individual businesses by name. And Facebook had a version of a city guide (Places Directory) that it didn’t […]

Nextdoor Moves In on Facebook, Yelp, Craiglist with New Local Services Directory

Tweet Over the past few years, in several conversations with Nextdoor CEO Nirav Tolia, I’ve discussed with him the site’s various opportunities to make money. Like all good startup CEOs Tolia said that he was focused on building audience engagement and that there were several ways the site could make money over time. In November […]

YP Hires Former InsiderPages CEO As ‘EVP of Consumer Platforms’

Tweet YP has made a really interesting hire. Stu MacFarlane was hired in July (and announced this morning) as the new “Executive Vice President of Consumer Platforms.” MacFarlane was the CEO of InsiderPages before it was sold to IAC years ago. He was also at IdeaLab (among other places), which launched InsiderPages. Here’s how the […]

Spotted: New “Native” Ad Unit from Yelp

Tweet I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere. Tonight I encountered this “native ad” in the midst of flipping through the images associated […]

Google: Mobile Searches Eclipse Desktop Volumes Across the Globe

Tweet Earlier today Google’s Amit Singhal told a conference audience that there were now more searches happening on mobile devices than on PCs and laptops around the world. Google made a more limited version of this announcement in May when it said, “more Google searches take place on mobile devices than on computers in 10 […]

Thumbtack Defies Conventional Wisdom, Scores $125 Million — More

Tweet Local home services marketplace Thumbtack is now a so-called “unicorn.” I hate that term. But it means the company is worth at least $1 billion. With a new $125 million round of funding, announced yesterday, Thumbtack is valued at $1.25 billion. Last August the company announced a $100 million round. That means within essentially […]

Apple Maps Listings Take #1 Position In iOS 9 Safari Local Search Results

Tweet Like many iPhone owners I downloaded iOS 9 yesterday, after a couple of false starts. The new OS has some nice new features but isn’t radically different. But there are some meaningful changes especially when it comes to search and local search in particular. I was on a panel yesterday at #Entrata Summit in […]

When Mobile Websites Suck — SMB Edition

Tweet There’s been a ton of coverage on Mobilegeddon, the scramble to mobilize and post-Mobilegeddon ranking experience. Still only a minority of SMBs have mobile sites and most of those mobile sites will probably, to use the vernacular, suck. There must be a lot of bad advice and bad SMB mobile site development out there. […]

The Current State of Indoor Location & Marketing — Webinar Today with Aisle411

Tweet Since joining the LSA I haven’t been spending as much time on indoor location and marketing as I had been for the past couple of years. But there’s a great deal going on and it’s a very important issue to both the future of retail and offline attribution (for all types of digital marketing). […]

Seizing a Piece of the $9B Local Video Opportunity (Webinar: August 4)

Tweet A few years ago video was very hot in the local segment. It was a high-margin advertising product being sold by directory publishers and others — remember SpotRunner? That all died down as video producers went out of business or evolved (e.g., TurnHere) and local media sellers saw demand decline amid uncertain ROI. At that time video […]