Local Search Archives


What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?

Tweet Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. The¬†“best value” package is $499 per year. Some local SEOs have expressed skepticism about whether local businesses would pay that much. David Mihm and I were having a […]

Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing

Tweet Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress in building our transactions capabilities. The number of Yelp Eat24 orders, Yelp Platform transactions and Yelp Reservations bookings grew 40% […]

Apple Maps Needs to Do a ‘Pepsi Challenge’ with Google Maps

Tweet As an iPhone owner (I also have several Android phones) I use Apple Maps a great deal. However I’ve found myself using it less over the past several months. That declining usage revolves around routing and navigation. In many ways I prefer Apple Maps to Google Maps. However I believe that Google offers more […]

Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully

Tweet Online booking is a great tool for local businesses. It allows consumers to schedule appointments without the back and forth of telephone/IVR interaction or after hours when no one is available. It’s also increasingly a capability that consumers are expecting, especially younger customers. Survey data below from Yodle (2014) argue that nearly two-thirds of […]

Can Location Save Mobile Advertising?

Tweet Yesterday on Marketing Land I wrote about a new mobile ad blocking report that contends there are now roughly 419 million people blocking ads on mobile devices around the globe. That’s up from about 200 million a year ago. The highest concentration of ad blocking users is reportedly in Asia, while it is less […]

Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI

Tweet B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that many business owners hold negative views of Yelp or harbor conspiracy theories about review manipulation for ad-sales purposes. There are also critics in the industry who argue Yelp ads […]

Retailers Need to Step Up in-Store Game — Amazon Is Gaining

Tweet Last week on the LSA blog I wrote that Amazon Prime (Now) was emerging as a true existential threat to local retail. In addition to its Prime Now app, the company has launched PrimeNow.com. The cost for two-hour delivery (where Amazon delivers) is nothing. For one-hour delivery it’s $7.99. Tipping the driver is optional […]

Why We Should Treat Most Commercial-Intent Search Queries As ‘Local’

Tweet Google admits it doesn’t really know how many local-intent queries come through its search box. That’s because there’s often ambiguity in the string. Long ago now Google said that about 20% of its desktop searches carried a local intent. In the past couple of years, at different points, Google speakers at conferences have said […]

Google Is Gradually Turning Mobile Search into an App-Like Experience

Tweet People often think and talk about Google in terms of ulterior motives. There’s the official position and then “what’s really going on.” I’d observe instead that Google typically acts in self-interested ways, though it often presents its choices in terms of broader market benefits. This may fuel some of the conspiracy theories around Google. […]

The Transition from ‘Local SEO’ to Location Data Optimization

Tweet I’ve now been at two conferences in the past week: SMX West and LSA16, which I programmed. There was a modest amount of local content at SMX West and LSA16 was all about location technology and market changes. At SMX I moderated a session with Gib Olander of SIM Partners, Benu Aggarwal of Milestone […]