Local Search Archives


Reviews and the Problem of the Defensive Local Business Owner

Tweet You’re a local business owner who strongly identifies with your product or service and you hear negative feedback. What do you do? Yelp counsels a “stop, drop and roll” approach to dealing with critical reviews. And many local SEOs and agencies have an array of advice on the subject. Among the recommendations: –Ignore these […]

Google and the Case of the Disappearing Location Modifiers

Tweet One of the most interesting tidbits that I’ve come across in the past week is the following on the Think with Google site: In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just two years later, we see that behavior has continued to change . […]

DexYP: What Should the Brand and Strategy Be Going Forward?

Tweet Months of rumors were answered yesterday when it was announced that Dex Media and YP would become DexYP. It’s not a merger; Dex bought YP for $600 million. YP had been owned by private equity firm Cerberus Capital, with a minority stake retained by AT&T, the original owner of YP (formerly the AT&T yellow […]

What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?

Tweet Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. The “best value” package is $499 per year. Some local SEOs have expressed skepticism about whether local businesses would pay that much. David Mihm and I were having a […]

Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good Thing

Tweet Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress in building our transactions capabilities. The number of Yelp Eat24 orders, Yelp Platform transactions and Yelp Reservations bookings grew 40% […]

Apple Maps Needs to Do a ‘Pepsi Challenge’ with Google Maps

Tweet As an iPhone owner (I also have several Android phones) I use Apple Maps a great deal. However I’ve found myself using it less over the past several months. That declining usage revolves around routing and navigation. In many ways I prefer Apple Maps to Google Maps. However I believe that Google offers more […]

Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully

Tweet Online booking is a great tool for local businesses. It allows consumers to schedule appointments without the back and forth of telephone/IVR interaction or after hours when no one is available. It’s also increasingly a capability that consumers are expecting, especially younger customers. Survey data below from Yodle (2014) argue that nearly two-thirds of […]

Can Location Save Mobile Advertising?

Tweet Yesterday on Marketing Land I wrote about a new mobile ad blocking report that contends there are now roughly 419 million people blocking ads on mobile devices around the globe. That’s up from about 200 million a year ago. The highest concentration of ad blocking users is reportedly in Asia, while it is less […]

Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI

Tweet B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that many business owners hold negative views of Yelp or harbor conspiracy theories about review manipulation for ad-sales purposes. There are also critics in the industry who argue Yelp ads […]

Retailers Need to Step Up in-Store Game — Amazon Is Gaining

Tweet Last week on the LSA blog I wrote that Amazon Prime (Now) was emerging as a true existential threat to local retail. In addition to its Prime Now app, the company has launched PrimeNow.com. The cost for two-hour delivery (where Amazon delivers) is nothing. For one-hour delivery it’s $7.99. Tipping the driver is optional […]