Internet Yellow Pages Archives


What Are the Most Interesting, Important, Challenging Issues in Local?

Tweet I’m giving an opening presentation in a couple of weeks at the SIINDA conference in Munich. SIINDA, the search and information industry association, is the merger of the former EADP (yellow pages) and EIDQ (directory assistance) trade associations. I’ve got a number of things I could talk about but they’re all too familiar. I feel […]

Under the Radar, Thumbtack Grabs Surprising $100M Series D Round

Tweet Local services marketplace Thumbtack has been around for about six years. It raised its first VC round ($4.5 million) in January 2012. Last week it raised $100 million bringing its total funding to almost $150 million over five rounds. Most people in the local space don’t talk (or think much) about Thumbtack. But clearly […]

Help Me Make the LSA Work for You

Tweet Today is my first official day as “VP of Strategy and Insights” at the Local Search Association. A couple of years ago the LSA was the Yellow Pages Association. However the industry has radically changed and thus the YPA became the LSA and broadened its focus and mission. Today it has more than 300 […]

Dex Media Sees 12% Q2 Digital Rev Growth but 21% Print Decline

Tweet Earlier today Dex Media announced Q2 revenues. The company reported revenue of $474 million against a loss of $85 million. Digital revenues grew 12.4% but print revenue declined 21%. Operating revenue for the first six months was $930 million, a nearly 50% improvement over last year. Across the industry print continues to see a […]

I’m Joining the Local Search Association

Tweet When I was hired by The Kelsey Group in 2000 I had limited understanding of the dynamics of the local business market. I had been at TechTV (now defunct) working on a show called “Working the Web” about small business and e-commerce. At Kelsey I later ran a program called “Interactive Local Media,” which […]

Yelp Q2: 40% of Reviews Are from Mobile

Tweet Yelp reported Q2 earnings this afternoon. It had a very strong quarter, beat Wall Street estimates and eked out its first first profit. The company said that second quarter revenue was nearly $89 million, representing 61% growth over 2013. Net income was $2.7 million — the company’s first profit. Total reviews now stand at 61 million. […]

Local SERP in ‘Turmoil’ after Google ‘Pigeon’ Algorithm Update

Tweet Search Engine Land reported last night that Google has implemented a new algorithm that in some cases radically changes the look and feel of the SERP for local queries. SEL has named the update “pigeon” (Google hasn’t disclosed a name). Here’s what Google told SEL: Google told us that the new local search algorithm ties […]

YP Turns MyBook into Social Sharing Tool

Tweet YP has made its innovative MyBook personalization and favorites feature into a social sharing tool. As of today personal lists or “collections” can be shared through SMS, email, Facebook, Google+ and Twitter. Users can easily save a friend’s list/collection to their own MyBooks or share their lists in response to a question or inquiry […]

Survey Argues ‘Freedom’ Rather than Money the Biggest SMB Motivator

Tweet Yesterday local directory site Manta released findings from its latest “Small Business Wellness Index Survey.”* Many of the questions are about business perceptions of the economy and intended hiring. Generally the outlook was upbeat although hiring plans were restrained. More interesting to me were questions about SMB motivations and the rewards of being a business owner […]

Google Retools SMB Services with New “Google My Business” Suite

Tweet Google is addressing confusion, complexity and the grumblings of many SMBs and local SEOs with its new simpler and more integrated toolset: Google My Business. GMB supersedes Google+ Pages and Google Places and is a kind of “one stop shop” for managing listings and exposure on Google and Google+ across device platforms. I characterized […]