Guest columns Archives


Verizon YP Usage Up – Notwithstanding SuperGuarantee

Tweet The following is an unedited guest post from Tim Coleman. Opinions expressed in the article are those of the author, who is solely responsible for its content. Last month the Wall Street Journal published an article that asserted usage in SuperMedia’s Verizon Yellow Pages was up due in large part to the company’s new […]

MSFT vs. Google: Zoho's Perspective

Tweet This is from Zoho CEO Sridhar Vembu: Inevitable comparisons are made between the hugely enthusiastic developer response (including from us at Zoho) to Google Wave yesterday with the relatively tepid reponse to Microsoft’s new search engine Bing. The real interesting contrast to us, as independent software developers, is the way developers responded to Silverlight […]

Why We Don’t Have Good Local Business Content

Tweet The following is a guest post from Long Hill Consulting’s Marty Himmelstein:  Local search’s most significant failure is its inability to provide an accurate stratum of content about neighborhood businesses. The necessity for this base layer arises from the defining characteristic of local search, which is that it is model-based. Local search’s first job is […]

Microhoo vs. Google: The Battle for Audience and Keystrokes

Tweet The following is a guest post from Tim Cohn, marketing consultant and author. It has not been edited and reflects the views of its author exclusively. The Redmond giant has sprung to its feet from its long and comfortable slumber. Much like the browser business before it, Microsoft has realized it had better get […]

Guest Post: Google Should Power the Local Web

Tweet The following is a guest post from Daniel Bower, who is part of welovelocal.com, a local search site for the UK. It is presented verbatim without editing and represents his opinion and perspective exclusively: Only in the last few months did the UK get introduced to the wonder that is the Google Maps GeoCoder; […]

Himmelstein on G's Local Biz Referral Program

Tweet Guest columnist Marty Himmelstein is a local search expert who founded Long Hill Consulting. He was with Vicinity Corp. (acquired by Microsoft) and wrote one of the original “local search” patents before that term existed. The sentiments in the article are entirely his own. I have not contributed to or edited the piece. Google’s […]

Guest Columns: Bring It!

Tweet So far I’ve had two: Local Search: ‘Burgs’ vs. ‘Burbs’ Marty Himmelstein Disputes the Local.com Patent I’m not going to make this necessarily a structured thing, but would love those who have strong views and thoughts about the range of topics covered on this blog to submit columns and opinion pieces. I’d like to […]

Guest Column: Local Search: 'Burgs' vs. 'Burbs'

Tweet Guest columnist Bob Chandra is CEO at Grayboxx, a local-search startup. The views expressed in the article are entirely his own. He can be reached at bobchandra AT grayboxx.com. The technorati and technical press are predominantly in big cities — largely the Bay Area and New York. So we focus by instinct on coastal […]

Marty Himmelstein Disputes the Local.com Patent

Tweet Guest columnist Marty Himmelstein is a local search expert who founded Long Hill Consulting. He was with Vicinity Corp. (acquired by Microsoft) and wrote one of the original “local search” patents before that term existed. He asked to write this column based on the flurry of recent local patent activity and related coverage surrounding […]