General search Archives

Google Doing Commercials to Promote Multiscreen Chrome Usage

Tweet This past weekend I finally saw Star Trek Into Darkness, which was something of a disappointment for me. However, prior to the movie there was a Google “TV commercial” encouraging people to use Chrome across all their screens (presumably signed-in). The two major benefits described in the ad (embedded below) were forms filled out […]

Facebook Graph Search: First Look

Tweet A little earlier today I got access to Facebook Graph Search. This quick post is just a collection of “raw thoughts” and first impressions. My immediate reaction was positive overall, however. Graph search isn’t a replacement for Google but it could be a primary choice in some cases for Facebook users looking for recommendations. […]

DudaMobile: Now with Mobile Search Ads

Tweet Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company. It also moves the company out of the “commodity website” business. In addition it addresses the “now what” problem for SMBs: once you’ve got a […]

SweetIQ: Impressive LBS Dashboard for National-Locals and Franchises

Tweet A couple of months ago I got a demo of the new SweetIQ tool, formerly GetMeListed. It helps multi-location businesses and franchises manage their local presence and interactions with customers and prospects. It’s a local analytics, social media and general marketing tool. It’s also one of the most comprehensive products I’ve seen for location-based […]

Google Enables Automated Zip-Level Targeting in AdWords

Tweet Google is enabling marketers to do more precise location targeting on AdWords. Here are the new capabilities in a nutshell: Marketers will be able to target 30,000 postal codes (US only for now) Marketers can add up to 1,000 postal codes to search campaigns and get data on the performance of campaigns by zip […]

Survey: People Don’t Want to Be Tracked Even If It Means More Relevant Ads

Tweet A new US consumer survey (n=2,253) out from the Pew Internet Project this morning shows pretty clearly that people don’t want to be tracked and targeted even if that means more “relevant” advertising or search results.  The report, which is focused on search, shows that people like and have generally favorable views of search […]

Search, iPads & Social Nets: 5th Local Search Study Shows Evolving Consumer Marketplace

Tweet Earlier today at the SMX conference in San Jose, local search agency 15 Miles and Localeze presented the findings of the “5th Annual Local Search Usage Study” (LSUS) conducted by comScore. This is the first year that Localeze has participated in the study. The report is o’erflowing with data so I’ll just pull out […]

Google’s New Plus Personalization: How Will It Affect Local/SEO?

Tweet As you’re starting to see Google is rolling out a major change today: more personalization and greater integration of Google+ into search results. Here are some of the explanatory articles: Search, plus your world (Google Blog) Google’s Results Get More Personal With “Search Plus Your World” (Search Engine Land) Google’s search revamp is all […]

The Untimely Demise of WebVisible

Tweet WebVisible celebrated its 10 year anniversary in a blog post on October 17, 2011. On December 27, two months later, it was out of business. I tweeted the news on Tuesday based on an internal company email forwarded to me. The email carried the signature of CEO Ron Burr, explaining that the bank had […]

Google ‘Offer Ads’ Helps Kohl’s Steal an IKEA Customer — Maybe

Tweet I’m looking for a new desk for my older daughter’s room. I did a bunch of searches on “children’s desks” on Google just to see about inventory and prices. Then I decided to take a look at what IKEA had on hand. My query was “childrens desks ikea” and here’s what showed up: eBay, […]