Forecasts Archives
More Local Auto Dollars Going Online than to Other Media — Report
Tweet Borrell Associates is out with a new automotive advertising outlook report. The headline is: auto dealers are spending more money on interactive than in any other advertising medium. According to Borrell: Dealers have fallen so much in love with interactive media that they’re earmarking 32 percent of their ad budgets for it — more […]
CBS: Local Online Ad Spending $14.9B in 2010
Tweet I moderated what I think was a really interesting session yesterday at the terrific Borrell Local-Mobile show in Dallas featuring Jim Buckley of ValPak, Adam Wiener of CBS Local and Matt Jones of Gannett. We talked about a broad range of subjects and how these traditional media organizations were treating digital and mobile in […]
Borrell: $16B for Local in 2011
Tweet Borrell & Associates have put out a new local forecast. The numbers are big and here are some of them: We’re expecting total online ad spending to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011. The fastest-growing segments of online advertising are the local sector, anything targeted, and […]
Is a Newspaper Turnaround Afoot?
Tweet There were a number of separate items about newspapers from the past few days. First, on the bad news front, comes a kind of early eulogy for print newspapers in Philadelphia, the first “big city” in the US that may not have a daily (stay tuned). On a more upbeat note, the Seattle Times […]
Borrell Offers New Figures for Local Sites
Tweet Borrell Associates has always been the most bullish among the firms forecasting and tracking local ad revenues. Their firm’s new report on what “local websites earn” is out. Here’s the chart breaking down what Borrell says is a $12.6 billion local online ad market: Source: Borrell Associates If we take just the directory and […]
Coen Forecast Numbers on Local
Tweet From December . . . Robert Coen’s forecast numbers for 2009:
About Greg
Greg Sterling is VP of Strategy & Insights for the LSA. His research is focused on the impact of digital media on offline consumer purchase behavior.
