Events Archives


Beyond CTR: Tracking the Impact of Mobile Ads on Store Visits

Tweet To date most marketers have relied largely on click-throughs as the measure of mobile advertising’s impact. Many mobile marketers also track “conversions” (online only). Those metrics miss most of the impact and influence that mobile ads have on consumers — which play out offline. As I’ve indicated, online-influenced offline spending is at least 10X […]

Webinar: Tracking Mobile Ad Impact on Store Visits

Tweet The offline impact of digital ads has always been elusive. Marketers track online conversions largely because they can’t track consumers into stores — where more than 94% of buying happens. But by ignoring the offline conversions much is missed and true ROI is obscured. Online conversions are just a fraction of “online-to-offline” sales. I […]

Everything You Wanted to Know about Indoor Location but Were Afraid to Ask

Tweet Tomorrow at 1 Eastern/10 Pacific Jon Rosen and I will be presenting a free webinar on indoor location. It’s one of several Opus Research is doing in the lead up to the Place Conference in October. Jon is EVP with with WirelessWerx/iInside. The company is run by Jim Riesenbach, a veteran of local and […]

Free Webinar: Intro to Indoor Location

Tweet If you’re interested in location-based marketing, whether that’s online or on mobile devices, you should come to Place 2013: The Indoor Marketing Summit. In the run up to the event on October 8 in San Francisco, Opus Research will be presenting webinars to discuss different aspects of indoor location and marketing. The first webinar […]

Ready to Subscribe to the Local Print Newspaper Again

Tweet I was at my local farmer’s market this weekend and I saw a guy there advertising a year’s worth of Sunday newspapers (the SF Chronicle) for about $30. I almost signed up and probably will. I get the print Sunday NY Times (to access to the digital edition) and to support the publication. But […]

Local Social Summit Coming Up Fast

Tweet The Local Social Summit in London is only a few weeks away (November 13). I’ll be presenting and moderating on the following sessions: 10 Big (Local) Trends in 10 Minutes High Noon on The High Street – The Connected Consumer and the Future of Local Shopping The Convergence of Mobile Payments, Analytics and Loyalty […]

Local Social Summit Is Back (Nov. 13)

Tweet This year’s Local Social Summit in London will be held November 13. The packed, single-day event will feature roughly 30 speakers and two keynotes. Speakers and attendees are from a mix of North American and European companies. Attendance is limited. Here’s a quick look at the sessions: SoLoMo Is Web 3.0 High Noon on […]

Report from Local Social Summit ’11 (Free)

Tweet I was privileged to speak at Local Social Summit (London, 11/11) and have been part of the conference for the past three years. There were some excellent discussions and presentations that have now been distilled into a free report covering the first day of the event. The event was small enough to promote informal conversation […]

Consumer Demand Will Sustain Deals

Tweet I just finished giving a presentation on daily deals to a group of DQ providers (directory assistance) in Prague at the EIDQ trade meeting. The title of my talk was “The Group Buying Explosion, Will It Last?” Many of the people in the room were highly skeptical of the phenomenon at the start of […]

Google Going into Local Events

Tweet I received a screenshot that indicates Google is going to add local events data and related content to maps and probably search (and mobile): Apparently this is available or being tested in several cities, although I could not reproduce it on my own: Google calendar has events via third party calendars, but it’s pretty […]