Europe Archives

It’s Now Google vs. Yelp for Global-Local Domination

Tweet Yelp has bought European competitor Qype for $50 million. Qype was founded in roughly 2006 in Germany but the UK is probably its strongest market. In the past the site has sometimes been described by North Americans as the “European Yelp.” As Yelp entered Europe and developed greater brand strength Qype began to stall. […]

Local Social Summit Is Back (Nov. 13)

Tweet This year’s Local Social Summit in London will be held November 13. The packed, single-day event will feature roughly 30 speakers and two keynotes. Speakers and attendees are from a mix of North American and European companies. Attendance is limited. Here’s a quick look at the sessions: SoLoMo Is Web 3.0 High Noon on […]

SMBs ‘Claim’ Facebook Presence Yet Fail to Link from Their Websites

Tweet Earlier this week UK website developer Basekit released a survey of 510 UK small business conducted in April. The most interesting and widely reported finding is about marketing and promotional methods they’re using: Facebook — 36% Local business directories (Yell principally in this case) — 27% Print advertising– 21% Online advertising — 20% Twitter […]

Report from Local Social Summit ’11 (Free)

Tweet I was privileged to speak at Local Social Summit (London, 11/11) and have been part of the conference for the past three years. There were some excellent discussions and presentations that have now been distilled into a free report covering the first day of the event. The event was small enough to promote informal conversation […]

Yell Has the Right Vision but Can It Execute?

Tweet Yesterday UK-based Yell appointed Booz consultant Matt Anderson to a newly created role: Chief Strategy and Business Development Officer. According to the release: Matt will provide leadership for Yell’s corporate strategy and business development for strategic partnerships. His focus will be on driving the Group’s continuing digital transformation to become a leader in the […]

Telmetrics Brings ‘m.Call’ Numberless Call Tracking to iOS

Tweet On the heels of its 10 country European expansion, Telmetrics is announcing the extension of its m.Call capability to the iOS platform. The m.Call solution permits publishers and marketers to track mobile calls (for measurement/ROI or PPCall purposes) without using a traditional call-tracking number. Telmetrics uses “unique tracking IDs, which are linked to advertiser […]

Online Is Only 16% of Global Ad Revenue

Tweet ZenithOptimedia has revised its global advertising forecast. Here are some of the numbers: As I discussed at Search Engine Land, Google represents 44% of global ad spending in 2010. I’m sure the number goes up in 2011. Facebook is only 3.1% by comparison.

Russia Has Europe’s Biggest Audience

Tweet According to new data from comScore, Russia is Europe’s largest Internet market with 50.8 million users, just ahead of Germany. The total European Internet audience is 373.4 million. By comparison comScore says the total US Internet audience is roughly 217 million.

Spotzer Announces 50K SMBs on Platform

Tweet Spotzer, which began more or less as an acknowledged clone of Spot Runner, issued a press release saying that it now has 50,000 SMBs using its various marketing tools. The company evolved beyond purely offering video to be a full service “presence management” solution: The five year old technology powered agency has built and […]

Yell Taps MSFT Exec as “Chief Digital Officer”

Tweet Yell has named Scott Moore to a newly created role of Chief Digital Officer (CDO). Moore is from Microsoft/MSN and is based in the US. Here’s his bio: Scott joins Yell from MSN where, as Partner and Executive Producer, he was responsible for transforming Microsoft’s online consumer service, turning it into a valuable property […]