Email Archives

After $1 Billion Sale to Webhost EIGI, Will Constant Contact Keep Its Soul?

Tweet This morning Constant Contact announced that it had agreed to be acquired in a deal valued at roughly $1.1 billion The buyer is webhosting company Endurance International Holdings Group. Endurance is focused on the SMB market and has a number of brands including Bluehost, Homestead,, Typepad (among others) and now Constant Contact, which […]

Is This Mysterious Facebook Email Spam the Start of a Trend?

Tweet This morning a strange Facebook-related email showed up in my inbox. I was invited to Like a Page from an entity I have no recollection of previously interacting with on Facebook: The text says “since you’ve already subscribed to their email updates . . .” But this is not true. I indicated to Facebook […]

Constant Contact to Hold SMB Marketing Seminars in Microsoft Stores

Tweet Earlier today Constant Contact announced a partnership with Microsoft to hold marketing seminars in local Microsoft Stores around the US. These joint sessions, which have been going on more informally for the past couple of years, are intended to teach small businesses best practices about online marketing. Both Constant Contact and Microsoft present during […]

Go Daddy a Potential Giant in SMB Digital Marketing Services

Tweet Go Daddy: you know it as the largest domain registrar in the world. It has also been known for its “sexy” (some would say sleazy) commercials. But with new CEO Blake Irving (formerly Chief Product Officer at Yahoo) at the helm and some local veterans in its ranks now, the company is making a […]

Amazon Trying to Push Me to Kindle Fire

Tweet Over the course of the weekend I conducted a bunch of searches on Amazon for the Nexus 7 and iPad Mini. I was checking the range of prices and options available. I have considerable Amazon credit and was thinking about getting another tablet. I didn’t wind up buying one. I decided that was too […]

Survey: Deals Most Effective Tool for Customer Acquisition

Tweet The much-maligned daily deals segment gets a bit of a reprieve from a new survey by Constant Contact, whose respondents identified “deals” as the most effective new customer acquisition tool among a range of choices. However 82% of SMBs said their main source of new business was “referrals” (presumably word of mouth, which can be boosted by […]

Constant Contact: ‘SaveLocal Is Working’

Tweet Constant Contact says the SaveLocal product is now generally available. And that they say is evidence of its success. The company’s pitch is that SaveLocal brings in higher quality more loyal customers than Groupon, etc. The merchant creates the deal and pays a per coupon fee depending on the value of the deal. Distribution […]

Microsoft Puts Deals in Email Display Ads

Tweet As I’ve written at MarketingLand, Microsoft is replacing conventional display ads in its Hotmail service with deals. The company believes the new deals ads will be more interesting and less “distracting” to Hotmail users. I would agree. Google is starting to experiment with display ads in email but generally its text ads are fairly […]

Constant Contact Buys CardStar for SMB Mobile Loyalty Platform

Tweet Constant Contact, which has reinvented itself as an all-purpose marketing platform/tool for SMBs, this morning announced the acquisition of mobile app CardStar: The acquisition marks the latest milestone in Constant Contact’s evolution from an email marketing company to the leading provider of online marketing tools that help small businesses create and grow customer relationships. […]

Google Showing Display Ads on Gmail Logout

Tweet This seems more like Yahoo than Google: showing ads on email sign-in pages. Danny Sullivan just reported that he’s now seeing third party ads when he logs out of Gmail. I tried it and saw the same thing — this: It’s not clear if this is a special Cyber Monday promotion or whether it […]