CRM Archives

Facebook Jobs Won’t Kill Craig’s List but It Gives SMBs Another Reason to Engage

Tweet Craig’s List has survived numerous “Craig’s List killers” and will probably survive Facebook Jobs. The classifieds marketplace makes money primarily from fees for job listings and real estate in New York. Consultancy the AIM Group estimated total Craig’s List revenue at $700 million in 2016. While I’m quite skeptical of that number, if it’s […]

Beyond Booking: MyTime Is Now a Local Business Management Platform

Tweet MyTime, launched in 2013, was CEO Ethan Anderson’s follow up to RedBeacon, which was sold to HomeDepot. He took some of the same ideas on display in RedBeacon and refined and smartly expanded upon them. MyTime began as a destination local services marketplace with online booking and payments as central but subsidiary features. There […]

SMB Marketing Organizations Need to Add ‘Business Services’

Tweet At the 2013 LSA event in Las Vegas I participated in a session called “State of the SMB Union.” One of the points I tried to make was that directory publishers and others offering marketing services to small business owners should diversify into transactions and business processes. So far that hasn’t really happened. It’s starting to happen in […]

HomeAdvisor’s Mhelpdesk Buy Reflects SMB-Operations Push

Tweet Last week IAC-owned HomeAdvisor acquired a majority stake in a company called Mhelpdesk. The latter is described as “a cloud-based workflow application that helps small to medium-sized field service businesses streamline their operations.” HomeAdvisor is the rebranded ServiceMagic, a lead-gen marketplace for home services professionals. The Mhelpdesk product is a CRM tool that helps […]

Square Adds Scheduling to Growing Portfolio of SMB Services, Tools

Tweet Last week I described some of Square’s functions and services as CRM-like. I asked how far would Square go to build out its small business marketing portfolio? Today the company announced Square Appointments. Though not “marketing” per se, it continues the build-out of Square’s commerce platform and more comprehensive suite of SMB-centric services. If […]

Will Square ‘Inevitably’ Creep into SMB Marketing Services?

Tweet One of the several co-sponsors of yesterday’s Facebook Fit event was Square. I had a very interesting conversation with the company about its just-announced Caviar acquisition and its expanding product portfolio. For the time being at least Caviar seems to be just about restaurants. There’s been considerable adoption of Square Stand (Register) in the […]

Yelp Could Solve Many Problems By Emphasizing Transactions

Tweet Yelp has done a number of high profile deals recently. Earlier this year Yahoo announced it was integrating Yelp content into its local results. More recently Yelp and YP unveiled a partnership, which benefits YP advertisers. Yelp also has significant deals with Bing and, of course, Apple Maps. Beyond this the company has an […]

YP Adds Cloud-Based ‘Mybook’ to Boost Engagement, Utility

Tweet YP has formally announced its multi-platform favorites functionality called Mybook. Simply put, Mybook offers a way for signed-in consumers to organize and save businesses for later review or retrieval from any device. I’m a big fan of save-for-later lists and Mybook could prove very effective for YP engagement and loyalty across platforms but especially […]

Will Amazon Prime Increase Drive Loyal Customers Away?

Tweet As expected Amazon announced a $20 price increase in the cost of its Amazon Prime service (from $79 to $99). It will take effect when customers are up for renewal. Based on consumer survey data, Consumer Intelligence Research Partners (CIRP) estimates that Amazon currently has 27 million Prime members. These subscribers constitute 45% of Amazon […]

Swipely Server and Menu Data Offer Restaurants Operational Insights

Tweet Swipely is now providing a range of pretty compelling new “server intelligence” insights to restaurant owners and managers about menu and staff performance. The company offers a payments processing with CRM, analytics and marketing services layered on top. Swipely’s pitch to restaurants is that it can turn a cost center (card processing) into a marketing asset by providing […]