Conferences Archives

LSA SMB Bootcamp in the Bag, Tactical Workshops Happen Today

Tweet Yesterday (Sunday) the LSA hosted its first Digital Bootcamp for small businesses in LA. There were about 130 people in attendance, including speakers from Google, Yahoo, Microsoft, Yelp, GoDaddy, Closely, YP, Goodzer, Where2GetIt, ReachLocal, LocalSEOGuide, MOZ, Search Influence, G/O Digital and ConstantContact. The businesses present were from a wide range of industries and demonstrated […]

Join Us in LA for LSA’s First Small Business Digital Bootcamp on April 19

Tweet There are probably too many local conferences. I know, I’m charged with planning some of them — and speaking at many of them. The content is typically similar, the speakers and issues are often very similar. While it’s great for industry education and networking on the one hand, there’s also what I’d call “local […]

Check Out the SMX Local Search Advantage Workshop Speaker Roster

Tweet I’m very pleased with the group of speakers that have come together for the SMX West Local Search Advantage workshop on March 2. My view is that every person thinking about going to SMX West should be in this session. It’s going to be a great day of tactical and practical information addressing a broad […]

SMX West Local Search Advantage Workshop — Space Is Limited

Tweet I was asked this year to plan the local search and SEO workshop at SMX West. This has traditionally been programmed by the folks at Local U. I just discovered that the capacity of the workshop will be limited and it will definitely sell out. If you’re interested in a deeper dive on local SEO, […]

What Are the Most Interesting, Important, Challenging Issues in Local?

Tweet I’m giving an opening presentation in a couple of weeks at the SIINDA conference in Munich. SIINDA, the search and information industry association, is the merger of the former EADP (yellow pages) and EIDQ (directory assistance) trade associations. I’ve got a number of things I could talk about but they’re all too familiar. I feel […]

LSS 2013 Closing Keynote: Foursquare

Tweet In roughly two weeks on November 19 I’ll be in London for the Local Social Summit. If you’re in Europe or thinking about attending you should definitely come. It’s a terrific event with a very interesting agenda. The closing keynote — an “in conversation with” fireside chat actually — will feature me interviewing Omid Ashtari, […]

Local Social Summit (London) Less than a Month Away

Tweet Now in its fifth year the Local Social Summit is the best event on location, social media and mobility in Europe. It also offers a more intimate atmosphere, making for more interaction and Q&A with speakers and more interesting discussions in the hallways. It’s a mix of Europeans, people from the UK and Americans. […]

You Don’t Know Local Unless You Know about Indoor Location

Tweet I’m usually very self conscious about being self-promotional. But I believe that if you don’t understand indoor location and its emerging implications for not just location-based marketing but all of digital marketing, you’re going to be behind the curve. The best and most efficient way to get up to speed is to come to […]

What Do You Want to Know about Facebook’s Local Strategy?

Tweet Dan Levy is the guy at Facebook who thinks about local and SMB advertising all day long (and perhaps all night long too). He’s also thinking about how Facebook Nearby and the new Graph Search play into the bigger local and SMB ads picture for the company. In Q4 Facebook reported that 23% of […]

LSA Event to Feature PagesJaunes, CityGrid, Facebook

Tweet I’m very excited to be a part of this year’s Local Search Association conference in Las Vegas in April (15-16). The program is varied and interesting with sessions such as: What’s Working in Mobile Print Directories in a Multi-Platform World Sales Differentiation in the New “Loco” Marketplace Scaling Social: Can It Be Done Cost […]