Canada Archives


Diggit Takes a Fresh, ‘Pinteresting’ Approach to Local Classifieds

Tweet It has been a long time since I’ve written or even thought about “classifieds.” However, the other day I got a look at a new Canadian site that puts a more social and “pinteresting” spin on the genre. Diggit is a new network of sites that has just launched (in beta) across Canada. Created […]

Facebook to Allow Targeting by Telephone Number?

Tweet The blog Inside Facebook reported that Facebook is considering new types of ad targeting, including by email address, UDID (mobile) and phone number. Here’s the screen capture the site posted, appearing to validate the claim: This would be horrifying but, apparently, Facebook is going to require that the consumer already have provided the information […]

SweetIQ: Impressive LBS Dashboard for National-Locals and Franchises

Tweet A couple of months ago I got a demo of the new SweetIQ tool, formerly GetMeListed. It helps multi-location businesses and franchises manage their local presence and interactions with customers and prospects. It’s a local analytics, social media and general marketing tool. It’s also one of the most comprehensive products I’ve seen for location-based […]

YPG, SuperMedia Both See Revenue Declines

Tweet Over the past several days both Yellow Media (YPG) and SuperMedia posted Q1 results. SuperMedia revenues were $363 million, down 17% vs. a year ago. However company margins improved due to tighter expense management. Net income was up 107% compared with the same period last year. Yellow Media took a $2.9 billion goodwill impairment charge, […]

YPG: Online Now 29% of Total Revenues

Tweet Canada’s Yellow Media’s shares have been pounded by investors over the course of the past year. Part of the reason for that is the continued, significant role that print directory revenues play in the company’s earnings. There’s considerable doubt among fund managers about the outlook for print. That often extends to usage research. When […]

YPG to Integrate Canpages, Relaunch with Different UI

Tweet I got a tip the other day that Canpages was being shuttered and that “95% of its staff” were being canned, so to speak. I was unsuccessful in my effort to speak directly with YPG (which acquired Canpages in 2010 for $225 million), mainly because of scheduling challenges in getting on the phone with […]

Rogers Now Reseller for Yodle in Canada

Tweet Yodle announced this morning that it had entered into an exclusive deal with Rogers in Canada. Rogers will sell Yodle’s marketing products/services to Canadian SMBs. That sets up direct competition with Canada’s largest seller of advertising to SMBs, YPG/Yellow Media, as well as ReachLocal, which already operates in Canada. Rogers is a telco and […]

PPCall Goes Mainstream (Six Years Later)

Tweet This morning call-tracking and analytics provider Telmetrics offered some new call-related predictions for the year: Pay Per Call Goes Mainstream With Mobile: High mobile adoption rates for both consumers and advertisers mean there is a mutual understanding of the platform and the relevancy of calls. Mobile Propels Pay Per Action: Advertisers today realize the wealth […]

YPG Relaunches RF Deals Site, Adds Deals to Yellow Pages App

Tweet Yellow Media/YPG in Canada has revamped and relaunched its RedFlagDeals site and associated mobile app. It has also integrated deals into its flagship mobile YP site as well. New features on the RedFlagDeals site include new navigation, a mapping capability and the addition of local deals to the national deals database. For its YP […]

YPG Launches ‘ShopWise’ iPhone App

Tweet Yellow Pages Group in Canada has released a new app for iPhone: ShopWise. ShopWise combines deals and location: ShopWise allows Canadians to find deals in a variety of ways. They can search nearby deals by product category, by entering a specific product name or brand, and with the help of a Nearby section which […]