Call Tracking Archives


LSA 15 Workshops: A Tactical Experiment

Tweet I’m on vacation this week, which is why I haven’t been posting. But I wanted to take a moment to encourage you to come to LSA 15 in general and our Monday afternoon workshops in particular. The workshops take place on April 20 from 1:30 to 4:30 pm. They’re something of an experiment for […]

With Atlas Online-to-Offline Conversion Tracking Goes Mainstream

Tweet The online and offline worlds are coming together in multiple ways. For some time I’ve been talking about how in the near future offline measurement will be imperative for digital marketing platforms and networks. No longer will it be sufficient to report just impressions and clicks — or any other online only actions. Marketers […]

Telephone Sales: Local Numbers Drive 90% More Pickups by SMBs

Tweet Speaking with a former local media sales executive on the phone recently I learned an interesting statistic about telephone sales to SMBs. He told me (citing a third party source) that small business owners are 90% more likely to take a call showing a local phone number ID vs. an 800 number. He was […]

Telmetrics: Local Telephone Numbers Outperform Toll Free 3.5x to 4x

Tweet This morning Telmetrics put out a “momentum” press release touting the growth of its call-tracking solutions. I used it as an occasion to catch up with company president Bill Dinan. We discussed a wide range of issues associated with online advertising and attribution challenges in a multiscreen environment. Dinan argued that calls were becoming […]

Offline Conversion Tracking Is Here, Mandatory Metric Going Forward

Tweet At Opus Research’s Place Conference we discussed that online-to-offline conversion tracking will be a mandatory metric in a couple of years. Google, Facebook, Twitter and others, including xAd, Verve, JiWire, Millennial Media, PlaceIQ and Placed are all experimenting with or delivering data on store visits and offline conversions. Google is using smartphone location to […]

DudaMobile Launches White Label Platform, Shares Engagement Stats

Tweet A couple of weeks ago I caught up with Itai Sadan, co-founder and CEO of DudaMobile. He briefed me on the launch of DudaWhite the company’s white-label reseller platform. Duda is working with GoDaddy and Dreamhost in this capacity. It also has a long-standing relationship with Google to mobilize SMB sites. The company also launched an API this […]

Study: Mobile Callers Ready to Buy

Tweet For years people reading this blog have understood the important role that calls play for local consumers and businesses. The phone is also an important analytics tool, especially for tracking ROI in a mobile context. Now a new study sponsored by Google and conducted by IPSOS (n=3,000 US smartphone users) underscores the importance of […]

Forget eCRM How about Just Answering the #$@! Phone

Tweet The list of software and marketing solutions being offered to small businesses continues to diversify and expand. Many of the tools and services are increasingly sophisticated or bring sophistication that would otherwise be inaccessible to the SMB market. But here’s a novel idea: somebody needs to deliver a solution to the following very analog problems: SMBs […]

Yodle Buys CRM Company Described as ‘Demandforce on Steroids’

Tweet Last week I wrote about ReachLocal and its move into transaction management and CRM tools for service businesses. Today independent SMB marketing platform Yodle is announcing that it has done something similar with the acquisition of Lighthouse Practice Management Group. Yodle CEO Court Cunningham characterized Lighthouse to me as “Demandforce on steroids.” The company, […]

DudaMobile: Now with Mobile Search Ads

Tweet Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company. It also moves the company out of the “commodity website” business. In addition it addresses the “now what” problem for SMBs: once you’ve got a […]