Brand and branding Archives


United Airlines — or Brands Behaving Badly

Tweet By now you’re probably aware of the situation: United airlines asked people to volunteer to take another flight Sunday because one from Chicago to Louisville, Kentucky was over-booked and some United employees “needed to get to Louisville.” When not enough people volunteered, United personnel started involuntarily choosing people. And when one man “selected” to […]

The ‘Influencer Marketing’ Scam

Tweet Considerable attention these days is directed toward “influencer marketing.” My (as yet) unproven theory is that it’s basically all bogus. It’s certainly true that trusted “influencers” — a term I dislike — can impact buying decisions. There is a lot of data to support that assertion. For example, the following from the 2015 Nielsen […]

Super Bowl Ads: Are Politics the New Sex?

Tweet At $5 million for 30 seconds, you better hope your Super Bowl ad generates buzz. Past campaigns have used humor, sex, cute animals and sentiment to capture attention. Some have consciously sought to generate controversy — usually involving sex (e.g., the old GoDaddy, Carl’s Jr.). This year politics took the place of sex as […]

Brands Need to Be Able to Fail — but Not Screw Up the Customer Experience

Tweet I’m in Chicago for LSA’s Place Conference. I’m staying at an Embassy Suites downtown (Magnificent Mile location) a few blocks from the venue. But before I ever checked in Hilton blew it; they had a chance to create a great user experience but got it wrong. Here’s what happened — it’s classic corporate ineptitude: […]

Can Location Save Mobile Advertising?

Tweet Yesterday on Marketing Land I wrote about a new mobile ad blocking report that contends there are now roughly 419 million people blocking ads on mobile devices around the globe. That’s up from about 200 million a year ago. The highest concentration of ad blocking users is reportedly in Asia, while it is less […]

Retailers Need to Step Up in-Store Game — Amazon Is Gaining

Tweet Last week on the LSA blog I wrote that Amazon Prime (Now) was emerging as a true existential threat to local retail. In addition to its Prime Now app, the company has launched PrimeNow.com. The cost for two-hour delivery (where Amazon delivers) is nothing. For one-hour delivery it’s $7.99. Tipping the driver is optional […]

No Longer Any Separation between User Experience and Brand Perception

Tweet UX is the new branding. And just as marketing and media spending must now be addressed holistically, companies must consider customer experience and increasingly the digital experience as the core of their “brand strategy.” In the pre-internet heyday of traditional media, brands and their user experiences were largely separate. Corporations carefully controlled brand perception […]

Stop the Madness: Contentmania Must End

Tweet For quite some time I’ve been besieged all manner of “content.” More companies and their PR firms are producing more content than ever before: infographics, reports, surveys, blog posts, contributed articles and so on. A very tiny percentage of it is good or useful; most of it is a waste. I would argue the […]

#PuppyMonkeyBaby: Does Creepy/Funny/Sad Super Bowl Advertising Really Work?

Tweet Sunday’s relatively boring Super Bowl was apparently the third most watched TV show of all time. With about 112 million viewers, on average, it came in only behind last year’s Super Bowl and the one before that. Advertisers reportedly paid $5 million for a 30-second spot. I didn’t see all the ads during the […]

Amazon Stores: Books, Branding or the Future of Retail?

Tweet Credit: Yelp This past week there has been considerable discussion about Amazon potentially opening several hundred book stores in malls around the country. This was sparked by an article in the Wall Street Journal in which the CEO of mall operator General Growth Properties discussed these alleged plans. GGP subsequently was forced to issue […]