Australia Archives


Recce Could Become a ‘Go-to’ White Label Mapping Platform

Tweet I’ve been a fan of Recce’s “whimsical” 3D mobile mapping interface since I first got a demo a couple of years ago from former Googler Bart Denny. Recce’s UI is fun and different from the mapping leaders, Google, Nokia, Microsoft, Mapquest and Apple. But given the dominance of these companies and their consumer mindshare, […]

Yelp Enters Oz in Deal with Sensis

Tweet Yelp recently announced that it had crossed 53 million global uniques and 20 million reviews. More interesting than that is the way it’s launching in Australia — through a deal with YP publisher Sensis. (Australia becomes Yelp’s 10th country.) A couple of days ago Yelp put out a press release announcing the unique relationship: […]

Sensis Releases API for SMB Listings

Tweet Following in the footsteps of Yellow Pages Group in Canada, Australia’s Sensis has created and released an API for third party developers. Local-mobile search app Poynt is so far the only application that uses Sensis data. Commercial uses have a number of requirements. Those presumably include taking Sensis advertisers and providing branded attribution (e.g., […]

NZ Yellow Pages Relaunches Deals Site

Tweet Troubled Yellow Pages New Zealand has relaunched the daily deals site it acquired last year, Groupy: All the major YP publishers are now doing or considering some form of daily deals. Most aggressive among the North American publishers have been Yellow Media/YPG in Canada and Yellowbook in the US. One question is whether daily […]

Product Inventory Search: Retailigence and Goodzer Join the Race

Tweet Product inventory search is heating up. Last week Google launched local product search in earnest. And at the Under the Radar conference Retailigence and Goodzer both presented and both won awards. These two new players join Krillion, Milo, NearbyNow and a few others trying to solve the long-standing problem of how to connect online […]

LivingSocial Expansion Continues in Oz

Tweet As has been reported elsewhere LivingSocial invested $5 million to buy a controlling stake in Australia’s leading group buying site Jump On It. It’s interesting that LivingSocial didn’t make an acquisition outright but bought a majority stake instead. LivingSocial stats: 10 million subscribers 100 markets (US, UK, Ireland, Aus) Currently earning $1 million a […]

Wiki Directory BizWiki Launches in US

Tweet BizWiki formally launched on last week. It’s an international wiki-based directory site, like Brownbook. According to the release: Bizwiki was built by industry-veterans with years of business directory and meta-search experience behind them, including Keith Hinde, Matt Aird, Craig Sefton and Arthur Jenkins, who between them have helped develop directory and search products for […]

Google Announces 2009 Mtkg Challenge Winners

Tweet Google has announced the winners of its 2009 Marketing Challenge. The overall winning campaign was from a team in Austrialia on behalf of Little TiGrrs Indoor Play Centre & Cafe. This competition is all about business students helping small business (SMBs) use Google/AdWords as a marketing tool. It’s party intended to raise the profile […]

True Local (News Corp.) Touting OZ YP Decline

Tweet News Corp-owned True Local in Australia (not to be confused with Canada’s True Local*) has set up a site that features data showing declining YP print usage (Sensis) in Australia: The site is called “yellow turning blue.” Others in the US have considered doing this but not set up this kind of a site […]