Ad Networks Archives

Google AdWords Express App Aims to Boost SMB Self-Service

Tweet Google has introduced an app to help SMBs or anyone using AdWords Express to manage their campaigns on mobile devices. Ironically there’s no app yet for the main AdWords product. The AdWord Express app is currently available for iOS and Android devices. The new app allows businesses and advertisers to create or edit ads and choose targeting […]

Goodzer Now Aggregating SMB Data, Moving Into Local Marketing Services

Tweet Goodzer has been an aggregator and syndicator of local product data — something of a survivor of the “real-time inventory” push that came a couple of years ago. Now the company is getting into “enhanced local services content” and wants offer “merchant-facing performance marketing and presence solutions” for both enterprises and SMBs. The company […]

Do People Prefer Banners to ‘Native Ads’? Survey Says ‘Yes’

Tweet So-called Native Advertising is often help up as a powerful new ad format that’s better for everyone — users, publishers and advertisers. Even the NY Times has gotten into the act. What do consumers really think of “sponsored content”? (It used to be called “advertorial”). If recent data from Contently are any indication, most users don’t […]

Details from the Yodle S-1 Filing: 45K Customers, $162M in 2013 Revs

Tweet Yodle filed its S-1 yesterday for a roughly $75 million IPO. Below are some excerpts: Yodle had $161.8 million in revenue in 2013, up from $132.3 million in 2012 Q1 2014 revenue was $45.7 million up from $35.2 million a year ago There was a net loss of nearly $6 million in Q1 Yodle says […]

Is Google Shopping Express Destined to Become Webvan?

Tweet According to a post on re/code, Google is planning to spend $500 million to build out Shopping Express.The same-day delivery service is currently in limited availability but apparently the company is committed to expanding it nationwide. Today Google Shopping Express is available in parts of California. Current stores involved in the program include Target, […]

Facebook Makes Simple SMB Ads Pitch

Tweet The following image is from a video that in simple yet effective terms explains audience targeting on Facebook. It’s intended for small business owners and marketers. The same blog post that features the video, which I couldn’t embed, also promotes Facebook’s SMB roadshow Fit: We’re also offering hands-on training for small and medium businesses […]

Google I/O: Google Extending Its Business

Tweet I’m headed into San Francisco to attend Google I/O this morning. I’ll be in the audience for the keynote where Google will likely show off or announce: New smartwatches using Android Wear A new TV entertainment/gaming system and or a new set-top box Android in the car New efforts around Nest and the connected home The […]

Google Retools SMB Services with New “Google My Business” Suite

Tweet Google is addressing confusion, complexity and the grumblings of many SMBs and local SEOs with its new simpler and more integrated toolset: Google My Business. GMB supersedes Google+ Pages and Google Places and is a kind of “one stop shop” for managing listings and exposure on Google and Google+ across device platforms. I characterized […]

Placed Raises $10M Series B Round, Adds New Partners Including Pandora

Tweet This morning Placed announced that it had raised $10 million in a series B round led by Two Sigma Ventures. The company says that it now works with “over half of the top 25 mobile ad networks and publishers in the US, and a significant portion of the Advertising Age 100.” Placed also says that it […]

Seeking Stronger Brand Appeal, JiWire Rebrands As ‘NinthDecimal’

Tweet Yesterday location-based mobile ad network JiWire announced that it had changed its name to “NinthDecimal,” with a new focus on “audience intelligence.” Location is still there but it’s more in the background. In its marketing copy the company says that it’s “building the most comprehensive understanding of people by connecting their digital and physical lives.” The […]