Screenwerk Is Taking a Time Out

I currently blog on Search Engine Land, Marketing Land and MarTech Today (all Third Door Media sites) as well as the LSA blog. On most days I’m writing several articles on topics ranging from privacy and antitrust, to local SEO, location data uses, voice search and consumer behavior. It’s a lot to keep up with.

I’ve been writing for the Third Door Media sites since its inception and before that for Search Engine Watch, when it was Danny Sullivan’s property. That’s approaching 15 years. I started this blog in early 2006 before I left The Kelsey Group. It was largely a response to the slow pace of publishing there and the fact that things out in the market were accelerating and I wanted a vehicle to comment on them.

When I joined LSA in 2014 it was in the middle of a transition from being the yellow pages trade association to a much more diversified and dynamic organization with a broader mission. It now caters to multiple audiences: media publishers, startups, technology providers, agencies, multi-location brands and SMBs. The direct-to-SMB component is growing and increasingly important.

We’re doing original research and surveys, reports, consulting, conferences, bootcamps and other events for different audiences. And that’s not all . . . The demands of the role and my other responsibilities have caused me, sadly, to neglect this blog for a long time. I can’t do everything, though I often pretend I can.

People ask me how I am and I say things like, “really busy” or “in a frenzy” or “hectic” and they respond: “When has it ever been different?” or “It seems like you’re always saying that.” That makes be think there’s something pathological in the way I’ve set up my life.

I need to continue writing on the other blogs, which generate revenue and where I have formal responsibility. Screenwerk is just for fun at this point.

I’ve been thinking about what to do with this blog for some time but not come to any great conclusions. It needs to be redesigned and I need to move away from Bluehost for several reasons, cost among them.

For all these reasons I’ve decided to pause my writing here — for the foreseeable future. I welcome any comments, ideas or thoughts.

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16 Responses to “Screenwerk Is Taking a Time Out”

  1. Andrew Shotland says at

    Greg Sterling, the Local Search community salutes you!

  2. Greg Sterling says at

    And I you in return. Not retiring.

  3. Matt McGee says at

    Reg, if there’s anyone that deserves a little respite, it’s you*. You’ve got plenty going on and we all know where to find you.

  4. Matt McGee says at

    (* and Barry Schwartz, too)

  5. Greg Sterling says at

    Thanks Matt. Is there anything I can do for you? How’s it going?

  6. Matt McGee says at

    Going well, thx! I’m good, but if you’re looking for a second home in the Tri-Cities, WA, area, let me know and I’ll put my wife in touch. 🙂

  7. Alyn says at

    Thank you for many years of brilliant writing and all of your hard work. I started reading your posts when you were still, while starting my career in search, as a ReachLocal employee.

    You are impressive. You have a massive impact on a community of local online marketers. Glad that you are remaining with Third Door Media and will continue to contribute. Thank you again for all of your screenwerk.

  8. Bipper Media says at

    Hi Greg! I’ve been a long time follower / reader of your content.

    Just an idea… would you be interested in selling ScreenWerk? We are a web design and SEO agency and our local SEO work is growing at an exponential pace.

    Just know that we may be interested… so I wanted to throw that out there.

    thank you again for the amazing content, your contribution to the industry, and of course the time and effort you invest… anyone who appreciates this industry appreciates and respects your effort.

    thanks again Greg

  9. Greg Sterling says at

    Thank you very much.

  10. Greg Sterling says at

    Happy to discuss. Send me an email with your thoughts to greg.sterling at

  11. Ace SEO says at

    Hello Greg;
    I am a long time reader and follower of your content. You are a talented researcher/writer/editor/. You have taken complex issues and presented it in simple and easy to understand terms. I hope that you find a resolution to Screenwerk and move on to bigger and better things, but without hectic or frantic life. Wishing you all the best!

  12. Greg Sterling says at


  13. Larissa says at

    Tough decision but it makes sense. I make a point of reading you on the LSA site (and on Twitter!) but check back here because you always have interesting commentary. Like someone above me said, you’ve definitely made your mark on Local (and continue to do so). Good to know we’ll still be able to read you elsewhere 🙂

  14. Greg Sterling says at


  15. Angelina says at

    Hi Greg,
    I have been a very long time follower of your content. You’re a talented writer. You have solved most of my complex issues with this blog.

  16. Greg Sterling says at


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