Majority of Homes Now Don’t Have a Landline, 71% Under 35 Are Mobile Only

Another mobile milestone has been reached.

In 2015 mobile search passed desktop search volumes. Last year mobile advertising reached 51% of total digital ad spending. And now the majority of US homes are mobile only. For younger users the numbers are more dramatic: 71% of adults under 35 live in mobile only households.

According to the US Center for Disease Control:

The second 6 months of 2016 was the first time that a majority of American homes had only wireless telephones. Preliminary results from the July– December 2016 National Health Interview Survey (NHIS) indicate that 50.8% of American homes did not have a landline telephone but did have at least one wireless telephone (also known as cellular telephones, cell phones, or mobile phones) —an increase of 2.5 percentage points since the second 6 months of 2015.

Demographic insights:

  • More than 71% of adults under 35 live in mobile only households.
  • More than 83% of unmarried adults in shared housing live in households with only wireless telephones
  • More than 71% of renters live in mobile only households
  • Among ethnic groups, Hispanic adults were more likely (64.8%) than non-Hispanic whites (46.6%) or African Americans (52.1%) or Asians (47.4%) to be in mobile only homes.
  • People in the Midwest (53.0%), South (55.5%) and West (53.4%) were most likely to be living in wireless-only households

Among other implications, it’s going to be much harder for telemarketers and telephone sales reps to reach people at home.

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