Spotted: New “Native” Ad Unit from Yelp

Screen Shot 2015-10-12 at 2.08.35 PM

I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere.

Tonight I encountered this “native ad” in the midst of flipping through the images associated with another restaurant I was considering. It showed up in the middle of the sequence. I suspect the company is testing this unit.

This is the first time I’ve seen this kind of ad on Yelp. I looked but I couldn’t find another example. Has anyone else encountered this before? And if so where, what cities?

You can follow any responses to this entry through the comments feed.

3 Responses to “Spotted: New “Native” Ad Unit from Yelp”

  1. Hilary says at

    I have seen these native ads on Yelp in San Francisco! Same context – swiping through images.

  2. Greg Sterling says at

    Yes. They’re akin to the ads Yelp places above reviews on the SMB profile page. Paying to avoid a “switch pitch” or to free your profile from competitive ads is not a great model.

  3. Jeff Moyer says at

    I saw one of these during my trip to Phoenix same deal as Hilary….

Leave a Reply