I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and atmosphere.
Tonight I encountered this “native ad” in the midst of flipping through the images associated with another restaurant I was considering. It showed up in the middle of the sequence. I suspect the company is testing this unit.
This is the first time I’ve seen this kind of ad on Yelp. I looked but I couldn’t find another example. Has anyone else encountered this before? And if so where, what cities?