Web Pros: GoDaddy’s Potential 3 Million Person Salesforce

GoDaddy Pro

I spent some time earlier this week talking to GoDaddy about the company’s forthcoming (now in beta) GoDaddy Pro product suite. It’s a set of tools and services adapted for small web design and developer shops. These folks in turn service mostly small businesses.

This product line is partly built on top of GoDaddy’s earlier acquisition of hosting provider Media Temple. (But see postscript below.)

GoDaddy Pro is currently focused most on site development but ultimately will include marketing tools and services that can be offered by “web pros,” as GoDaddy calls them, to their small business customers. The company told me that it has sized the market at roughly six million: three million paid professionals and an equivalent number of mostly unpaid hobbyists (somebody’s brother or niece, etc.).

We didn’t dive into their calculations so I don’t know how rigorous they are. But let’s assume they’re accurate.

Putting aside the hobbyists, who probably are a legitimate market for the company, the three million paid web pros represent a massive market opportunity and potential reseller channel for GoDaddy.

The company is really smart about how it’s cultivating this market — largely through community building, enhanced support and responsiveness to their needs. I was very impressed by GoDaddy’s sincere, grass roots effort to understand and build or adapt products and services to the requirements of this group.

It’s an example of not only taking service/customer service very seriously but letting the customer drive product development. In contrast to many organizations, which develop products and push them to the market with mixed results, GoDaddy is really listening to its customers and potential customers. As a consequence it will not only gain adoption and loyalty, it will turn these web pros into passionate advocates for GoDaddy and its services.

Execution in any market is always challenging. But if the company is successful with its strategy it will have built a massive reseller channel that could eventually be much larger than anything we know of with established local media field sales forces.

What do you think about this approach and GoDaddy’s prospects?

Postscript: The following is a correction from GoDaddy about the extent to which the GoDaddy Pro product is built on top of Media Temple:

[The] characterization of “much of this product line is built on top of GoDaddy’s earlier acquisition of hosting provider Media Temple” is incorrect. The GoDaddy Pro product and experience was built by a dedicated GoDaddy team and didn’t have [Media Temple] involvement.

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5 Responses to “Web Pros: GoDaddy’s Potential 3 Million Person Salesforce”

  1. David Coffman says at

    “enhanced support and responsiveness to their needs”
    “taking service/customer service very seriously but letting the customer drive product development.
    Can you imagine hearing anyone say that about Facebook or Google?

  2. Street Fight Daily: McDonald's Beacon Strategy, Yelp Stock Plunges | says at

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  3. Amy Wilton says at

    Hi, how about a little bit less about your feelings (which almost sounds like a sales pitch for them FWIW) and more about the actual program? I don’t know you -stumbled across this article randomly, so your being impressed by their grass roots efforts, maybe talking about what those efforts actually entail, doesn’t really mean anything to me. I’m not saying this to be rude, but that this type of article is exceedingly frustrating to come to expecting some information and getting your personal thoughts. You know, less opinion, more substance? 

  4. Greg Sterling says at

    You can find out more details about the program from their site. Not a pitch.

  5. Greg Sterling says at

    Yes . . .

  6. Christopher Carfi says at

    Hi Amy. (Disclosure: I work at GoDaddy.) Happy to explain a bit more about the efforts. As far as direct customer feedback and engagement, we’re doing quite a bit. Examples include significant engagement/Q&A with the WordPress community in particular (we are meeting with designers and developers nearly every week at WordCamps — WordCamp Minneapolis last weekend, WordCamp Maine coming up) and other in-person meetings at venues like DrupalCon. We have Pro program members into the office on a regular basis to actually attend our weekly team sprint demos, and we have multiple customer council groups, where members of the program see the latest things we’re working (via Google Hangout) and critique what we’re doing several times a month. We also have an online forum for Pro program members here: http://godaddy.uservoice.com/forums/255813-godaddy-pro Additionally, we’re very involved in user forums like the Advanced WordPress (AWP) group on Facebook. Feel free to hit me up at ccarfi[at]godaddy[dot]com if I can answer any further questions. -Chris

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