SMX West Local Search Advantage Workshop — Space Is Limited


I was asked this year to plan the local search and SEO workshop at SMX West. This has traditionally been programmed by the folks at Local U.

I just discovered that the capacity of the workshop will be limited and it will definitely sell out. If you’re interested in a deeper dive on local SEO, social, mobile and local search marketing tactics you definitely should sign up soon. In addition the SMX early bird rate ends this week.

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Here’s the most up-to-date agenda:

8:30 – 8:45 — Kickoff & Introduction

Welcome, announcements and a “top 10” presentation of the latest key local and mobile metrics to set the stage.

Speaker: Greg Sterling

8:45 – 9:25 — Google My Business: Everything You Need to Know Now

You may know the basics. But you probably don’t know everything you need to get the most out of GMB. This session presents the latest inside information and tactics from Google My Business Top Contributor Joy Hawkins.

Speaker: Joy Hawkins Product Consultant @Imprezzio Marketing and Google My Business Top Contributor 

9:25 – 10:30 — Local SEO Strategy & Key Tactics (Bonus: Apple Maps Clinic)

Local search and SEO mavens Adam Dorfman and Andrew Shotland share critical insights and tactics for a post-pigeon world. Shotland also presents a bonus Apple Maps clinic offering a concentrated dose of everything you need to know about getting accurate listings information and multi-location data into Apple Maps.


Adam Dorfman, SVP Product & Technology, SIM Partners 

Andrew Shotland, LocalSEOGuide

10:30 – 11:00 Break 

11:00 – 11:30 — Google: Ask Me Anything 

Audience Q&A with Google

11:30 – 12:10 — Building or Fixing Your Online Reputation 

Online reputation is more critical than ever. Chris Silver Smith offers best practices for obtaining “legal” online reviews as well as tactics for addressing negative reviews and negative-review SEO visibility.

Speaker: Chris Silver Smith, President Argent Media

12:10 – 12:50 — Executing a Winning Local-Social Strategy

Social has become as important as search in many respects. How can you fully exploit social media to generate local leads, store visits? Kelley O. Williams, will address overall local-social strategy and managing multi-location businesses on Facebook and beyond.

Speaker: Kelley O. Williams, Director the Honey Bee Company  

12:50 – 1:50 Lunch 

1:50 – 2:30 — Mobile SEO, SEM and Attribution

Mobile has arguably become the most important “platform,” especially when it comes to local/offline information and transactions. A bad mobile experience isn’t just a missed opportunity, it can damage your brand. What are the top things you must do right now to improve usability and drive leads and conversions from mobile devices?

Speaker: Jaclyn Jordan, Senior Paid Search Strategist at WordStream 

2:30 – 3:05 — Top Tools for Local Marketers

From bulk submissions to keyword research and sales automation, there are dozens of tools out there. Which ones are most effective? Which are going to make your lives easier? Conrad Saam will share the conclusions of his research and experience.

Speaker: Conrad Saam, General Manager Atticus Marketing 

3:05 – 3:40 — Leveraging Video for Local Lead Generation 

Video is an often overlooked tool for local lead generation. Mat Siltala will present two illustrative case studies showing how local marketers can use video to successfully generate new business.

Speaker: Mat Siltala, Founder & President Avalaunch Media

3:40 – 4:00: Break

4:00 – 4:30 — The In-House Perspective

In-house marketers share experiences and tips for success representing chains, franchises and other multi-location businesses

Speaker: TBA

4:30 – 5:00 — Advanced Tips and Tactics: Secrets of the Masters 

Our speakers share some advanced tips, hidden tactics and hard-won local lessons in this audience Q&A.

If you’re interested in attending, register here.

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