At the 2013 LSA event in Las Vegas I participated in a session called “State of the SMB Union.” One of the points I tried to make was that directory publishers and others offering marketing services to small business owners should diversify into transactions and business processes. So far that hasn’t really happened.
It’s starting to happen in Europe. Last week at the SIINDA conference in Munich a number of local media publishers discussed integration of scheduling and other transactional tools into their sites (or subsidiary verticals). Scheduling and appointments were the most common and are the obvious first step into this arena.
I’m frequently told by Europeans that US market is seen as “two years ahead.” However in terms of these transactional/operational services, this is not the case.
It’s very true that in the US market there are a many startups and vertical “marketplaces” offering scheduling, payment processing and other types of services for SMBs. However most of the larger SMB sales channels have not yet embraced or integrated them.
The full post is at the LSA blog.