YP Gains Enhanced Content from Goodzer

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YP and Goodzer this morning announced a partnership that brings “Goodzer’s local enhanced services data for more than 3,000 categories of businesses” to YP’s desktop and mobile properties.

Goodzer started as a source of local retail inventory data but recently expanded the content it’s capturing to include enhanced local merchant content of all kinds, emulating SinglePlatform and Locu’s models (both were acquired). The company previously announced that it’s aggregating “full service lists, detailed merchant-provided descriptions, and pricing when available.”

Goodzer CEO Mike Wilson provided me with some updated information about its data/content in email last night:

  • 500,000 store locations, 2.5 billion inventory items, 100 million unique products
  • Custom data from top 500 national retailers via crawling and direct feeds
  • 2+ million enhanced service provider listings, including more than 30 of the top-level headings/categories (breaking down into 3,000 sub categories)

Goodzer is also becoming a local marketing/advertising platform. More on that in the future.

For YP, this is part of a larger effort to continue to build content breadth and depth and remain relevant to consumers in the face of greater changing consumer expectations.

YP’s MyBook is another very interesting strategy to differentiate through personalization and utility. Here are some previous posts on MyBook:

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