I’m giving an opening presentation in a couple of weeks at the SIINDA conference in Munich. SIINDA, the search and information industry association, is the merger of the former EADP (yellow pages) and EIDQ (directory assistance) trade associations.
I’ve got a number of things I could talk about but they’re all too familiar. I feel that I’ve lost perspective.
Here are some of the things I’ve been thinking about:
- Ongoing chaos and confusion for SMBs in trying to figure out all the channels
- New segmentation approaches to SMB market
- Continuing impact of mobile on local lookups and search
- The rise of the multi-screen user and the cross platform internet
- Evolving role of location in mobile advertising
- Location is the new cookie
- The marriage of online and offline commerce and the rise of local “marketplaces”
- Verticalization of local (consumer and advertiser)
- Structural and sales challenges of traditional local media trying to generate more digital revenue
- Google’s algorithm changes and their impact on local listings
- Social media (i.e., Facebook) and its emerging role in local search and SMB marketing
Which of these are most interesting and relevant to you? Which ones would you be most interested in as a member of a conference audience?
Are there other questions or issues that are more pressing or provocative? I’d be interested in your input.