This week I wrote about the Zillow acquisition of Trulia. I haven’t spent much time on either site for quite awhile. So last night I decided to go back and more thoroughly explore Trulia for the first time in a couple of years.
I performed a number of housing searches on my PC and looked at the features on the site. Subsequently, as you might imagine, I saw ads for Trulia on other sites on the PC. But what’s kind of amazing (or spooky) is what happened to my wife within literally minutes of me being on Trulia.
My wife was sitting across the room, absorbed in her Android Facebook app. (She’s quite an avid Facebook user — much more so than I am.) She knew I was on Trulia and so she told me that she was seeing ads for Trulia in her feed. What?
Either this was a cosmic coincidence — she wasn’t on Trulia at any point herself — or this was some kind of inexplicable cross-platform spouse retargeting.
Facebook knows that we’re married. I assume that she, by virtue of being my identified spouse, was receiving the same kinds of ads I would have seen on Facebook. I’ve never heard or seen anything like this. I’ve never heard of a retargeting capability that involves spouses or other closely associated persons: lovers, immediate relatives, etc.
Yet if there wasn’t some sort of spouse retargeting, how/why was she seeing these ads? What do you think this is? Where’s Dennis Yu?
Update: Somebody on Twitter just suggested to me that this was probably IP-retargeting. Both my wife and I were on our WiFi network. I’m sure that’s the explanation. Mystery solved.