Goodzer has been an aggregator and syndicator of local product data — something of a survivor of the “real-time inventory” push that came a couple of years ago. Now the company is getting into “enhanced local services content” and wants offer “merchant-facing performance marketing and presence solutions” for both enterprises and SMBs.
The company now sees itself as a comprehensive source of local data for third parties (online, mobile). However it’s also seeking to offer “highly efficient advertising solutions for local businesses.”
On one level this is logical. CEO Mike Wilson is from Yellowbook. This is the syndication model that SinglePlatform successfully rode to a roughly $100 million acquisition in 2012. Yext, which has expanded beyond pure listings syndication, recently raised $50 million on a $500+ million valuation.
Goodzer says that beyond just NAP, it’s aggregating “full service lists, detailed merchant-provided descriptions, and pricing when available” typically from merchant websites. Its marketing solutions (not previewed) will reportedly launch in the coming months.
Goodzer adds that publishers and developers can access its local services database now. The new database currently contains 2 million listings in selected categories. Presumably that will increase over time.