The following image is from a video that in simple yet effective terms explains audience targeting on Facebook. It’s intended for small business owners and marketers.
The same blog post that features the video, which I couldn’t embed, also promotes Facebook’s SMB roadshow Fit:
We’re also offering hands-on training for small and medium businesses this summer through Facebook Fit, a bootcamp-style program that offers attendees information, tools and resources to help their businesses grow stronger. The next stop for Facebook Fit is Chicago, on July 10.
After you watch the video let me know whether you think it will motivate more SMBs to try out Facebook Ads.