Apple Maps’ Expanding Data Sources

When Apple first launched its own maps a couple of years ago people tried to figure out which data vendors and sources the company was working with. The likely sources wouldn’t talk and neither would Apple.

I asked Waze and Factual directly and neither would confirm or deny a deal with Apple. Then Marc Prioleau pointed me to a copyright page that showed a list of roughly 15 data providers.

Then last night, Chad Eisenhart, who’s part of Max Minzer’s Local Search group on Google+, pointed to a new Apple Maps copyright page, which shows a considerably longer list than the original: 

  • TomTom
  • Acxiom
  • CoreLogic Inc
  • DigitalGlobe
  • DMTI
  • Factual
  • Getchee
  • INCREMENT P CORP
  • Intermap
  • LeadDog
  • Localeze
  • PSMA
  • MDA Information Systems, Inc.
  • Urban Mapping
  • Waze
  • Yelp
  • Department of Natural Resources Canada
  • CGIAR Consortium for Spatial Information
  • Flickr Shapefiles Public Dataset
  • GeoNames and contributors
  • ESA 2010 and UCLouvain
  • National Aeronautics and Space Administration
  • Royal Mail
  • (OSDM) © Commonwealth of Australia
  • OpenStreetMap
  • Statistics Canada
  • U.S. Census Bureau
  • U.S. Department of State
  • U.S. Geological Survey
  • National Geospatial-intelligence Agency

It did not appear that OpenStreetMap was one of the original sources Apple was using. If that has changed it may be a recognition of the data-quality improvement on the site.

Despite my statement above, Factual wasn’t on the original list. But the company has been providing data to Apple since fairly early on. NASA wasn’t originally there either, I believe. Indeed the list is roughly twice as long as the original group of launch partners.

Of particular interest, local business listings are coming from Acxiom, Neustar-Localeze and Factual.

You can follow any responses to this entry through the comments feed.

7 Responses to “Apple Maps’ Expanding Data Sources”

  1. Apple Reportedly Using A Lot More Data Sources For Maps | Submit Articles | Articles Junkyard says at

    […] Sterling at Screenwerk reports that Apple has a new copyright page that lists the partners, and that the list is roughly twice as […]

  2. Andrew Shotland says at

    Hey Greg,

    This list was updated as far as I can tell around the time of the launch of IOS7 in fall of 2013.  While the increased number of data providers is interesting, to me the most interesting things re U.S. listings:

    1. OSM shows a 2012 copyright. That says to me that they used the data for the launch but they are not using the most updated OSM data. So using OSM for improving visibility in Apple Maps may not be effective.

    2. Why are we halfway through 2014 and the copyright still says 2013? This does not speak well to Apple’s vaunted attention to detail and leads one to believe that Apple Maps still has a lot of issues.

  3. Apple Maps' (Lack of) Acknowledgements says at

    […] Sterling posted today about Apple Maps “new” expanded list of data providers which you can find […]

  4. Greg Sterling says at

    Keen observations. Is it possible that more up-to-date data are being used and the copyright dates haven’t been updated?

  5. Andrew Shotland says at

    That’s got to be what is going on. But the sloppiness of it makes it easy to think there’s something going on over there. 

  6. Greg Sterling says at

    Agree it’s sloppy

  7. SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow says at

    […] Apple Maps’ Expanding Data Sources, Screenwerk […]

  8. eMarketing Wall says at

    […] Apple Maps’ Expanding Data Sources, Screenwerk […]

  9. SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow | Free Articles|SEO Articles|SEO Information Blog says at

    […] Apple Maps’ Expanding Data Sources, Screenwerk […]

  10. SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow | Electronic Cigarette Canada | Canadian Ecigarette Ecig says at

    […] Apple Maps’ Expanding Data Sources, Screenwerk […]

  11. SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow | Web Master Now says at

    […] Apple Maps’ Expanding Data Sources, Screenwerk […]

  12. SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow | Internet Marketing Magazine | Your Daily IM Resource says at

    […] Apple Maps’ Expanding Data Sources, Screenwerk […]

  13. Street Fight Daily: Intuit’s Buying Spree Continues, Google Eyes Skybox | Street Fight says at

    […] Maps’ Expanding Data Sources (Screenwerk) When Apple first launched its own maps a couple of years ago people tried to figure out which data […]

  14. Matt says at

    I’ve recently seen how apple is starting to pull Acxiom data as test listings I had only posted through myacxiom are beginning to pop up in Apple maps results. Also just recently realized traffic data from apple maps is generated from GPS coordinates of just about everyones phones o_O

  15. Evan Freedman says at

    Only a few hours until WWDC… How do you think this list will expand as Apple introduces upgrades to Maps on iOS8?

  16. Greg Sterling says at

    Have to see. Will be very interesting to see whether/what they announce re Maps

  17. Apple "Maps" and Wrong Directions says at

    […] This is the most up to date list of data providers for Apple Maps… http://screenwerk.com/2014/05/23/apple-maps-expanding-data-sources/ […]

Leave a Reply