Beacons are extremely hot right now. But what are they exactly? How do they operate? And what are their limitations?
I just wrote “A Marketer’s Guide to iBeacons.” It’s a good primer on what Bluetooth Beacons can and cannot do for retailers and marketers in stores, at the point of sale. (Hint: they do a lot but they’re not “indoor GPS.”)
This Wednesday at 10 am PT/1 pm ET in 45 minutes you can learn almost everything you wanted (and need) to know about iBeacon and Bluetooth Low Energy Beacons generally. This is a powerful new technology and marketers and brands need to understand its potential — and limitations.
I’ll be joined by Steve Hegenderfer, director of developer programs at Bluetooth SIG, for an interactive discussion about all things beacon. The session has some basic technical information but it’s geared for marketers, agencies and business decision-makers.
We’ll be addressing these questions and issues:
- What iBeacon is and how it fits within the larger Bluetooth landscape?
- How many different types of beacons there are and who makes them?
- The cost, lifespan and transmission range of beacons
- Optimal indoor beacon use cases (and things that beacons don’t do well)
- How marketers/retailers can avoid spamming consumers with beacon triggered notifications?
- How indoor messaging and notifications can be personalized?
- Whether beacons can equally be used for indoor marketing and analytics?
We’ll set aside more than normal time for your questions. So register today and get your questions ready. This is a rare opportunity to get accurate and specific information about BLE beacons — direct from the source.