Free Webinar: Everything You Always Wanted to Know about Beacons

Bluetooth smartThere’s a great deal of buzz (and misinformation) surrounding iBeacons and their Bluetooth siblings (all based on Bluetooth 4.0 or “Bluetooth Smart”). So I and my colleagues at Opus Research are doing an all beacon webinar on April 30: “Everything You Always Wanted to Know about Beacons.”

It will feature me and Steve Hegenderfer, director of developer programs at Bluetooth SIG. Bluetooth SIG is the group that oversees the standards and licensing of Bluetooth to third party developers and vendors.

We’re going to talk about iBeacon and Bluetooth but from a marketer’s perspective. There will be some basic discussion of the technical issues (how Bluetooth Smart works). However we’ll spend most of our time on:

  • What iBeacon is and how it fits within the larger Bluetooth landscape
  • How many different types of beacons there are and who makes them
  • The cost, lifespan and transmission range of beacons
  • Optimal indoor beacon use cases (and things that beacons don’t do well)
  • How marketers/retailers can avoid spamming consumers with beacon triggered notifications
  • How indoor messaging and notifications can be personalized
  • Whether beacons can equally be used for indoor marketing and analytics

If you’re just reading popular articles about BLE Beacons/iBeacons and think you know the story — you don’t. This is the best place to become smart about beacons and indoor location. At the end Steve will take questions from the most basic to the most esoteric.

Join me and Bluetooth’s Steve Hegenderfer on April 30 at 1 Eastern/10 Pacific. Register here.

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