Does Google Need Help with Helpouts?

Google helpoutsGoogle’s Helpouts, the company’s live, remote video tutoring and learning program, is a terrific idea — provided it doesn’t become overwhelmed by people doing a form of lead-gen. But I was led to wonder how much traction and usage it has?

It only launched in November but I haven’t heard or seen much about it since. However this morning I received the following email solicitation from Helpouts and a credit to use as a purchaser as well:

Google Helpouts

This made me think that the service isn’t seeing much usage. I went on the site and looked at reviews as a proxy for usage.

In each category there were a fair number of listings that had reviews. Usually there were a few (1 – 3) providers that had the bulk of the reviews while others had some and many providers had none. This suggests that it is seeing some usage. And we can also assume that many users don’t leave reviews.

Google helpouts

If you look at the different categories and listings there are a lot of valuable services and expertise there. I hope that Google does more to promote Helpouts and that it doesn’t wind up being neglected and fading away.

Do any of you have any experiences, direct or indirect, with it? What have you heard?

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7 Responses to “Does Google Need Help with Helpouts?”

  1. Mike Blumenthal says at

    It seems to have suffered the fate of many of Google’s great ideas, release early then forget to iterate and promote. 

  2. Greg Sterling says at

    Apparently so. It’s too bad if that’s true. 

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  5. Jeff says at

    I remember being excited about it when it was first announced and signed up to get an invitation to become a provider since I’m a coach. I didn’t hear back until one day this week when I finally got an invitation code to become a provider.

    Maybe they were just slow to get it going, but I’m going to create a listing and see what happens. If they link this to other Google properties such as YouTube, search, Google+, etc. it could get a lot of exposure.

  6. Electricians says at

    Why does Google do this???

    They put billions of dollars into Nest and Google Glass, yet something that has immediate use they ignore.

  7. Greg Sterling says at

    It’s not clear.

  8. Chris Waldron says at

    Hey Greg 
    Thanks for taking notice of our efforts to getting reviews! As a partner w/Helpouts and someone that has spent many years building a local marketplace (TakeLessons.com) I believe Google understands where they fit into the ecosystem and are working hard at understanding the needs of their service providers. Once they figure that out they can control the demand as needed. Whether or not the product survives is another thing. As you know local is difficult and not a short game.

  9. Is Rewarder The Heir Of Google Answers? says at

    […] Google’s relatively new video advice site Helpouts is a useful and well-designed service but one doesn’t get the sense that many people know about it or that Google is actively promoting it. […]

  10. Greg Sterling says at

    It’s a nice service and I think Google could do more to promote it. Because it has so many things going on there’s a kind of Darwinian model in operation. But without attention Helpouts will ultimately die.

  11. Is Rewarder The Heir Of Google Answers? | Free Articles|SEO Articles|SEO Information Blog says at

    […] Google’s relatively new video advice site Helpouts is a useful and well-designed service but one doesn’t get the sense that many people know about it or that Google is actively promoting it. […]

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