I’ve been writing and speaking about indoor location for some time. However I’ve had relatively few direct encounters with these experiences “in the wild.” Partly this is because deployments are still rare and mostly in “proof of concept” testing.
However last week I was taken totally by surprise by one such experience as I conducted some personal shopping research.
I was on the Pinterest app on my iPhone looking for a “shoe bench” for my entry hallway. I pinned a dozen or so examples. Then I encountered one and wanted to see a price.
I clicked through on the above Pinterest page and was transported to the following page on Home Depot’s mobile site:
At the bottom of the page I noticed the “in stock” message and, next to it, the “Find it Aisle 34” prompt. Of course I clicked through. The next screen I saw was the following, showing where in the store the item was located:
Needless to say I was impressed. From the app to the aisle — boom.
It goes almost without saying that Pinterest has a massive opportunity to drive e-commerce and offline retail transactions. The question for Pinterest is how deeply it wants to coordinate with retailers. I would argue the more integrated the better for all parties.
There’s quite a significant local opportunity for Pinterest, but that’s really another discussion. For now, you can see the power of this example and being able to direct users to local stores and even specific locations within the store.
This is in many ways the fulfillment of what I’ve been writing about for a decade.
Upon visiting the Home Depot store, I downloaded the app and activated WiFi. I got a prompt that invited me to opt-in to the “in-store experience.” Among other aspects of that experience were personalized shopping lists (cross platform) and floor plan maps.
In many respects the Home Depot “in-store experience” was a 1.0 experience and crude version of what’s possible with indoor location. But kudos for Home Depot for getting out ahead of the curve and implementing this.
In 24 – 36 months these types of experiences will be the norm. Thoughts? Reactions?